For someone who spent a lot of her free time as a child writing (a sentence per page), illustrating (poorly, but nonetheless) and publishing (by sewing a cardboard cover around loose leaf papers), and for someone who later enjoyed writing countless journal entries as a teenager, a few fledgling...
When the clocks fell back last month, I was finally able to take a step back and start really processing my first summer of running two, very different businesses — Metis Communications, a Boston-based strategic marketing firm I co-founded more than 11 years ago, and Mojo’s, a Cape Cod restaurant...Read More
So. You say your business doesn't need a blog? We say you should reconsider.
So do a lot of other folks. Below are some of our favorite blogs on why blogging matters and how to do it better:
Earlier this summer, marketing consultant Chris Brogan wrote a great blog post about whittling down your business value to one perfect sentence. In the comment section of that post, a couple hundred of Brogan's readers shared their sentences and critiqued those of others. PR pros have to give that...Read More