For the better part of a decade, I’ve thought one of the best healthcare marketing campaigns belonged to a North Carolina-based hospital system, Novant Health. It was remarkable. And that’s not my opinion; that’s their mission -- to “deliver the most remarkable patient experience, in every...

All Posts by Caroline Curran

Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.

You...

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At Metis, we are fully committed to being a remote-first company, and, as a team, I have to commend us. We do a darn good job at it.

That’s not to say it’s not without its challenges. We’re still human after all, and even the most remote-savvy folks can find it challenging from time to time. But...

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I recently returned from HIMSS19, an annual pilgrimage for anyone and everyone involved in healthcare IT, medtech and really any sort of innovation in healthcare. The industry descends on sunny Florida to network, demo the latest and greatest, hear from regulatory agencies on new rules and...

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I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.

Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supported

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Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

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It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...

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Patients and consumers expect a lot of our healthcare experts. We hold our medical practitioners to a higher standard than most professionals, and successful relationships between patients and physicians are based on trust and honesty. When they give us advice, we tend to listen. What’s the best...

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Take this jargon quiz to determine if your press releases and other content marketing materials could use a de-clutter from overused (and often meaningless) words.

We’re all marketers. Perhaps we’re not all full-time marketers or that’s not what it says on our business cards, but if you’re in...

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Did you just close a funding round? Did you make a key new hire, who’s going to propel your company as you scale? Did you just land a household name as a customer?

If any of these are the case, you’ve likely already written up a press release. You’re probably putting on the finishing touches as you...

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I spent a few years working in news radio, so there’s a certain nostalgia for me that podcasts hold. It’s good, old-fashioned story telling with a certain depth that is often absent in a written piece. I once cherished the opportunity to go on-air and explain a story in a way that didn’t make it...

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In the world of marketing and public relations, there are certain brands that just get it. And, when those brands also happen to be brands to which you’re loyal to, it makes your PR heart sing with joy.

I like to fancy myself an early adopter of what I consider one of the savviest marketers in the...

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If a project is assigned outside a project management system, did it really happen? According to Metis Communications’ founding partner Cathy Atkins, the answer to that question is a resounding “no.” In fact, “If it didn’t happen on Basecamp, it didn’t happen,” Cathy proclaimed during a Skype chat...

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Many of us in the communications, public relations and marketing world spent countless long days (and nights) at a news desk at various newspapers across the country before we decided to stop playing Lois Lane.

 

Maybe it was to spend more time with family, maybe it was in hopes of a slower-paced...

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