Think back to the last time you were frustrated by a colleague, friend or loved one because they didn’t understand you and your ideas.

Were they over communicating, asking for meetings and calling or pinging all the time? Were they not communicating at all? Maybe it felt like this person didn’t...

While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial details I was passing along.

Doing this can be...

Read More

Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...

Read More

At Metis, we are fully committed to being a remote-first company, and, as a team, I have to commend us. We do a darn good job at it.

That’s not to say it’s not without its challenges. We’re still human after all, and even the most remote-savvy folks can find it challenging from time to time. But...

Read More

As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted are worth the expense.

When...

Read More

There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.

Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any...

Read More

I must admit, when I started working for Metis Communications, one of the hardest things to overcome was being intimidated by editors and reporters. Of course, that’s not meant negatively; they have a job to do and work on pretty tight deadlines, as do those of us in public relations (PR).

As you...

Read More

It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.

I don’t recall the exact item, only that it...

Read More

My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?” 

After watching DJ Khaled’s take on important worldly topics like...

Read More

Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted...

Read More

I recently returned from HIMSS19, an annual pilgrimage for anyone and everyone involved in healthcare IT, medtech and really any sort of innovation in healthcare. The industry descends on sunny Florida to network, demo the latest and greatest, hear from regulatory agencies on new rules and...

Read More

Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.

You may...

Read More

The launch of a company or ribbon cutting can come with some fanfare. The excitement may bring the community out to witness the event, perhaps attract a local politician for a speech or words of encouragement. The quintessential gathering might also draw TV news crews interested in grabbing some...

Read More

I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.

Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supported

Read More