When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...
To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive corporations and politicians, not emerging businesses and startups – right?
Wrong. An unexpected issue can...Read More
MassRobotics, a robotics facility for startups, located at 12 Channel Street in Boston’s Seaport Innovation District, opened this week. According to the official statement from the nonprofit, MassRobotics’ facility includes labs and expensive equipment that startups need for testing and...Read More
It’s true. I’m a native New Yorker living in Boston. As a teenager applying to colleges, I knew Boston was the perfect place for me. It provided the city feel I was looking for, while feeling smaller and friendlier than Manhattan. Plus, Northeastern University offered the co-op program, giving...Read More
It doesn’t matter if you’re a co-worker, a client or a reporter – when you meet Kelly, one of the first things you notice is her Southern accent. Kelly is based in southwest Georgia, where she lives in a farming community, kicks ass for her PR clients, and loves to defy and embrace perceptions of...Read More
Staying warm. It’s what’s on everyone’s mind this time of year. While we’ve already shared some of our favorite Boston bars and coffee shops, when you’re dealing with frigid temperatures, what you really need is a fireplace. Luckily, Boston is home to lots of cozy bars, cafes, hotels and...Read More
In Sunday’s Boston Globe, Correspondent Scott Kirsner dug into a phrase I hadn’t heard before: “virtue signaling.” He’d caught wind of it via Twitter, he writes, where it was getting thrown around as a critique of how businesses have responded to President Trump’s immigration and refugee ban....Read More
The auto industry is the midst of disruption – electric cars, driverless technology and ride-hailing apps – and venture capitalists are obsessed with the possibilities. According to research firm CB Insights, venture funding for auto-tech startups topped $1 billion in 2016. Yesterday, ClearMotion,...Read More
It may not be new or particularly glamorous, but corporate blogging is still the bread and butter of content marketing. Blogs are—still—one of the most efficient ways for companies to communicate their missions, drive traffic and promote other assets.
According to Content Marketing Institute, 80...Read More
Months ago, I told the team at Metis I was – possibly, maybe, perhaps if the stars aligned – ready to revise my opinion on the exclamation point. As the person most likely to delete exclamation points around here, I saw this as a major concession.
I have never hidden my feelings about the laziest...Read More
Social media evolves at pace faster than most of us can keep. What’s the current favorite of those trendy millennials? What are the new platforms and which are dunzo? What’s worth your time for your marketing strategy? Is Google+ really still around?
These are a few of the trends we expect to see...Read More
Mistakes. We are trained that we should not make them frequently.
Emotions. We are told to never express them in the workplace.
Asking for help. We are instructed to figure out how to get it done (in most situations).
If those things are displayed in certain ways, we are said to be too...Read More
As a new dog owner, fending off my puppy’s
Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...Read More