Moments of victory, moments of pain - all make for Halloween memories that last a lifetime. That said, we’re going to take a few moments away from our marketing and public relations activities to share a few of our stories, as well as some of our favorite Metis costume photos.
Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?
Once you’ve made that decision, the real work...Read More
Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.
Author’s note: Upon reviewing a draft of this blog, a number of my co-workers demanded a disclaimer be added making it known that some at Metis are not New England Patriot fans. That said, the following is my opinion only and in no way represents the sentiments of all my associates - just the...Read More
I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots and more.
Need proof? A survey conducted by...Read More
As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...Read More
Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics.
I understand the appeal - it’s like conquering the...Read More
Congratulations! You’re celebrating a company anniversary. I just celebrated my “Metisversary” – seven years at the company, and our team has brainstormed and collaborated on several anniversary celebrations and promotions for clients along the way.
Whether you’ve hit a solid five years or you’re...Read More
I’m a huge fan of podcasts. If I’m walking the dog, doing the dishes or even just driving around running errands, you can bet I’ll be listening to the latest episodes of my favorite shows.
And I’m not alone. This year, 51% of people over the age of 12 in the U.S. have at least listened to a...Read More
When I moved from the Big Apple to the Mile High City, I already knew Denver had a lot going for it - incredible breweries and restaurants, nearby hiking, concerts at Red Rocks Amphitheater and a great fitness scene are just a few of its many attributes. In fact, the list was so long I was...Read More
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C...Read More
Think back to the last time you were frustrated by a colleague, friend or loved one because they didn’t understand you and your ideas.
Were they over communicating, asking for meetings and calling or pinging all the time? Were they not communicating at all? Maybe it felt like this person didn’t...Read More
While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial details I was passing along.
Doing this can be...Read More
Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...Read More