Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics.
I understand the appeal - it’s like conquering the...
Congratulations! You’re celebrating a company anniversary. I just celebrated my “Metisversary” – seven years at the company, and our team has brainstormed and collaborated on several anniversary celebrations and promotions for clients along the way.
Whether you’ve hit a solid five years or you’re...Read More
I’m a huge fan of podcasts. If I’m walking the dog, doing the dishes or even just driving around running errands, you can bet I’ll be listening to the latest episodes of my favorite shows.
And I’m not alone. This year, 51% of people over the age of 12 in the U.S. have at least listened to a...Read More
When I moved from the Big Apple to the Mile High City, I already knew Denver had a lot going for it - incredible breweries and restaurants, nearby hiking, concerts at Red Rocks Amphitheater and a great fitness scene are just a few of its many attributes. In fact, the list was so long I was...Read More
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C...Read More
Think back to the last time you were frustrated by a colleague, friend or loved one because they didn’t understand you and your ideas.
Were they over communicating, asking for meetings and calling or pinging all the time? Were they not communicating at all? Maybe it felt like this person didn’t...Read More
While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial details I was passing along.
Doing this can be...Read More
Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...Read More
At Metis, we are fully committed to being a remote-first company, and, as a team, I have to commend us. We do a darn good job at it.
That’s not to say it’s not without its challenges. We’re still human after all, and even the most remote-savvy folks can find it challenging from time to time. But...Read More
As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted are worth the expense.
There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.
Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any...Read More
I must admit, when I started working for Metis Communications, one of the hardest things to overcome was being intimidated by editors and reporters. Of course, that’s not meant negatively; they have a job to do and work on pretty tight deadlines, as do those of us in public relations (PR).
As you...Read More
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it...Read More
My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?”
After watching DJ Khaled’s take on important worldly topics like...Read More