I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.

Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supported

One of my (many) new year’s resolutions was to take better control of my inbox and not return to 6,000+ unopened emails after a week-long vacation (which yes, is an unfortunate true story). Especially when only 200 of these emails were worth my time and attention.

My first plan of attack?...

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In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job here at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...

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We started 2019 off with a bang (as you should aim for every New Year), learning Metis was named to the Chief Marketer 200 for the third(!) year in a row.

We believe in the work we produce for our clients and seeing their success is what drives us every day. If we’re being honest, though, being...

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Back in 2016, Gartner predicted that today’s CMOs will be the CEOs of 2020. Fast forward to a couple years later, and it’s already happening. Though always playing a key role in the success of a company, the CMO was not commonly thought of as a CEO contender. As organizations become more...

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You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!  

Hold up.

There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...

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Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

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In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...

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It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...

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Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...

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Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...

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I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...

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“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?

There are several reasons people may be hesitant to commit to blogging. Some may  fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...

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Just like Bueller’s world, the tech world moves fast. If you’re not moving and adapting with it, your company could miss out on connecting with potential customers.

The traditional marketing tactics of sales-heavy vendor demos and self-published product reviews have lost cache with the savvy,...

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