Whether you’re a business owner, entrepreneur, manager or employee, you’ve probably heard some of the following statements: 

  1. What if I get my certification in X? It can help my career and also help us sell that service or product we’re working on.
  2. What if we change the way we collaborate? It will...

As a kid growing up in the Midwest, I rarely witnessed family members change careers or jobs. My parents and grandparents lived in the era when employees were loyal to their first employers and often worked at those companies for their entire careers. However, in recent decades, the workplace has...

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When I joined the Metis team, Courtney gave me an overview of the co-workers I’d meet during my first day in the office: who specialized in certain topics, who I’d work closely with and which remote team members would be in town. After describing Rebecca as an incredible writer, former teacher and...

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Two MIT technologies generated buzz at SXSW this week. DuoSkin, The MIT Media Lab and Microsoft Research company, was a recipient of SXSW’s “SciFi No Longer” award. DuoSkin is a temporary tattoo that serves as a touch-based interface. According to its website, “DuoSkin is a fabrication process that... Read More

As digital news and social networks speed up the pace of modern media, the news cycle has become faster than ever before. Competition is stiff, and the stakes are high as everyone vies for a coveted place in the ever-shifting spotlight. When it comes to PR, you can’t just “spray and pray,” relying...

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Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...

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For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...

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PR and marketing agencies are great places to learn a lot about your craft – quickly. The work can be intense. If you’re serious about client service (and we are), your goal is to make every client feel like your favorite client – and your only client. If they have an emergency, it’s your...

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Two Boston powerhouse technology companies, HubSpot and Brightcove, are teaming up to partner on video analytics. Video analytics from Brightcove, which delivers internet video for big brands and media companies, is now available within HubSpot’s software to help organize content marketing efforts....

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Pizza. Beer. Wine. Super smart marketers. Beautiful Downtown Crossing, Boston. These are the ingredients for a great Wednesday night, and you’re invited.

On March 8th from 6:30 to 8 p.m., we’re hosting a panel of marketers to talk about how to create a successful marketing team, regardless of your...

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When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...

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To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive corporations and politicians, not emerging businesses and startups – right?

Wrong. An unexpected issue can...

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MassRobotics, a robotics facility for startups, located at 12 Channel Street in Boston’s Seaport Innovation District, opened this week. According to the official statement from the nonprofit, MassRobotics’ facility includes labs and expensive equipment that startups need for testing and...

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It’s true. I’m a native New Yorker living in Boston. As a teenager applying to colleges, I knew Boston was the perfect place for me. It provided the city feel I was looking for, while feeling smaller and friendlier than Manhattan. Plus, Northeastern University offered the co-op program, giving...

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