Marrakech is an amalgam of cultures, architecture and experiences. The historic medina is rich with Arab culture and seems almost unchanged by time, while the Gueliz...
The other day, I had a friendly disagreement with a good friend who is a CMO of a B2B tech startup about building influence with his brand and where to reach an extremely narrow buyer persona. Our conversation made me realize that many CMOs and execs at B2B tech companies are also probably...Read More
I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off energy? A restaurant where occasional screaming is acceptable? Some kind of Disney attraction?
When I recently had the chance to escape for a few days without my kids, my “needs” changed...Read More
Do you remember our Startup Saturday post back in December, which highlighted Lyft’s partnership with NuTonomy? After a brief hiatus, the company has resumed testing autonomous vehicles on the streets of Boston. They’re back on the road – but the question still remains: Do consumers trust these...Read More
I spent a few years working in news radio, so there’s a certain nostalgia for me that podcasts hold. It’s good, old-fashioned story telling with a certain depth that is often absent in a written piece. I once cherished the opportunity to go on-air and explain a story in a way that didn’t make it...Read More
It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.
Vero has been around since 2015, though it...Read More
It used to be that dog-friendly offices and unlimited snacks were the premier perks the tech workforce wanted. No more. Remote work is moving into the top spot. Check out Built In Boston’s recent article, “Want to work from home? At these 5 tech companies, you can.”
Interested in more technology...Read More
The first time I spoke to Caroline, I walked away talking about how she had the three magic E’s you want to see in any new hire: energy, experience and enthusiasm. By the time she joined Metis – shortly after that conversation – Caroline had become a great proof point for our remote-friendly cultureRead More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...Read More
I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of the social media trade in my professional life instead of in my...Read More
Pillo Health, a Boston-based startup, is teaming up with Orbita within the companion robot market with a personalized healthcare robot that will remind you to take your medicine. The robot was created with AI algorithms to engage with patients and deliver personalized care, particularly for adults...Read More
In the world of marketing and public relations, there are certain brands that just get it. And, when those brands also happen to be brands to which you’re loyal to, it makes your PR heart sing with joy.
I like to fancy myself an early adopter of what I consider one of the savviest marketers in the...Read More
Working remotely is a real art – something we strive to perfect every single day. We implemented a remote working policy back in 2016. What comes to mind when you think about working from home? Maybe you imagine someone cozy on their couch, with their computer on their lap, watching TV. But, in...Read More
Want to know what’s in store for the future of Boston tech? Well, Built in Boston has you covered with this roundup of 5 Boston hardware companies transforming everything from furniture to robots. These companies, which are quickly gaining the attention of venture capitalists, showcase where Boston...Read More