For the better part of a decade, I’ve thought one of the best healthcare marketing campaigns belonged to a North Carolina-based hospital system, Novant Health. It was remarkable. And that’s not my opinion; that’s their mission -- to “deliver the most remarkable patient experience, in every...

Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big. 

First, the awards.

For the...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

Read More

Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Thanksgiving is my favorite holiday of the year. I love getting together with friends and family and having an excessive meal. Then it’s leftovers and football for the rest of the weekend! 

That said, with the holiday upon us… hang on, keep reading… this article will not be about all the things...

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I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...

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This blog is part of a two-part series that will discuss how Metis employee Mel Rubbelke prepared for parental leave. The second blog is how she is now handling the work-life balance as a new, first-time mother. 

It’s 6 a.m., I’m quietly clicking away on my laptop while my toddler is sound asleep...

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Moments of victory, moments of pain - all make for Halloween memories that last a lifetime. That said, we’re going to take a few moments away from our marketing and public relations activities to share a few of our stories, as well as some of our favorite Metis costume photos.

Best of times, worst...

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Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?

Once you’ve made that decision, the real work...

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Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.

You...

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