“A golden state of mind.”

People from California often utter this statement to indicate pure bliss and happiness. It also perfectly describes our co-worker Mel Rubbelke’s general state of being. Her positive and happy-go-lucky attitude gives us the extra boost of energy we need to get through the...

There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.

  1. Strategic media placements can help not only with general...
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Almost every prospect we encounter asks this question. The answer is always the same: It depends.

What are your business and marketing goals? 

How will you integrate PR to support your marketing activities?

Do you have existing brand awareness?

Do you have customers?  

What’s your current share of...

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Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...

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With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...

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Shereen Shermak, angel investor and venture capitalist, recently told BostInno that Boston is experiencing a resurgence of financial technology startups. The surge is credited to the rise in technologies like machine learning, blockchain and large institutions acquiring local companies such as...

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Ask any event planner: pulling off a successful, memorable event is both a science and an art. If you ask any non-event planner or first-timer, you’re more likely to hear, “It’s a logistical nightmare” or “I never even thought of half the things we have to plan for” or “How in the world is this all...

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Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...

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When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying to tell the world why your company and your products or...

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“Guys, take some sandwiches home!” 

“I’m running to the bank. Does anyone need anything while I’m out?”

“This new recipe I found for [insert healthy food] is SO good.”

“Don’t forget to add your hours to ClickTime!”

These are just some of the quotes you’ll hear from Christina around the office on...

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Dispatch, a platform that allows users to book professional services for their homes, raised a $12 million round led by Needham-based venture capital firm GrandBanks Capital. The company has more than a dozen enterprise brands and 20,000 service providers, serving more than 50,000 homes a day....

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You know that magic that happens when you connect with awesome people? We think it’s everything, and we love talking with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...

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Creating an amazing client experience is at the top of our priority list at Metis. We take it very seriously because the relationships we share with our clients are a crucial part in growing our business through referrals. For any service-based company banking on its personal connections as a...

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