In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job here at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...
We started 2019 off with a bang (as you should aim for every New Year), learning Metis was named to the Chief Marketer 200 for the third(!) year in a row.
We believe in the work we produce for our clients and seeing their success is what drives us every day. If we’re being honest, though, being...Read More
Back in 2016, Gartner predicted that today’s CMOs will be the CEOs of 2020. Fast forward to a couple years later, and it’s already happening. Though always playing a key role in the success of a company, the CMO was not commonly thought of as a CEO contender. As organizations become more...Read More
You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!
There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...Read More
Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...Read More
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More
It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...Read More
Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...Read More
Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...Read More
I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...Read More
“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?
There are several reasons people may be hesitant to commit to blogging. Some may fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...Read More
Just like Bueller’s world, the tech world moves fast. If you’re not moving and adapting with it, your company could miss out on connecting with potential customers.
The traditional marketing tactics of sales-heavy vendor demos and self-published product reviews have lost cache with the savvy,...Read More
This post comes from Maddie Davis of Enlightened Digital, a digital magazine dedicated to the top tech and business news, updates and analyses. Maddie is the co-founder of Enlightened Digital and a tech-obsessed female from New York City. She lives by building and redesigning websites, running...Read More
Patients and consumers expect a lot of our healthcare experts. We hold our medical practitioners to a higher standard than most professionals, and successful relationships between patients and physicians are based on trust and honesty. When they give us advice, we tend to listen. What’s the best...Read More