It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it had...
My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?”
After watching DJ Khaled’s take on important worldly topics like...Read More
Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted...Read More
I recently returned from HIMSS19, an annual pilgrimage for anyone and everyone involved in healthcare IT, medtech and really any sort of innovation in healthcare. The industry descends on sunny Florida to network, demo the latest and greatest, hear from regulatory agencies on new rules and...Read More
Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.
You may...Read More
The launch of a company or ribbon cutting can come with some fanfare. The excitement may bring the community out to witness the event, perhaps attract a local politician for a speech or words of encouragement. The quintessential gathering might also draw TV news crews interested in grabbing some...Read More
I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.
Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supportedRead More
One of my (many) new year’s resolutions was to take better control of my inbox and not return to 6,000+ unopened emails after a week-long vacation (which yes, is an unfortunate true story). Especially when only 200 of these emails were worth my time and attention.
My first plan of attack?...Read More
In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job here at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...Read More
We started 2019 off with a bang (as you should aim for every New Year), learning Metis was named to the Chief Marketer 200 for the third(!) year in a row.
We believe in the work we produce for our clients and seeing their success is what drives us every day. If we’re being honest, though, being...Read More
Back in 2016, Gartner predicted that today’s CMOs will be the CEOs of 2020. Fast forward to a couple years later, and it’s already happening. Though always playing a key role in the success of a company, the CMO was not commonly thought of as a CEO contender. As organizations become more...Read More
You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!
There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...Read More
Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...Read More
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More