A good source is better than gold to a reporter, and earning the reputation for being such a source can be a huge boon to a company’s PR and marketing efforts. Before your executives speak to the media, make sure they’re trained in the art of giving a great interview. That means they should not only understand the reporters to whom they’re speaking and what their readers want, but also why:
Honesty is the first virtue in media relations;
Consistent messaging matters;
Jargon is a big no-no;
There’s no such thing as “off the record;” and
Check out “The Art of the Media Interview” to learn how to become a go-to source journalists trust for commentary on industry issues.
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