That old saying may sound pessimistic, but when it comes to a corporate crisis communications plan, it’s actually sound advice. For the corporate marketing professional, those “worst” moments are the ones that cause sleep deprivation and stress headaches.
That’s because most companies don’t know how to respond when the unthinkable happens: a negative product review or a disgruntled customer who takes to social media to air his feelings.
Doing as much as you can to prepare ahead of time will help you ease through any situation. Knowledge is power and it will ultimately help protect your company. This guide will assist you through preparing your company for the unknown future.