Account-based marketing may be the marketing approach du jour, but it also works. According to a survey by Alterra Group, 97 percent of marketers say that ABM had higher ROI than other marketing strategies.
The best ABM strategies are driven by content and multi-channel engagement to attract and nurture prospects. They require careful planning and buy-in from across your organization.
This e-book walks you through a step-by-step approach to launching and executing an integrated ABM strategy, so you can land and expand your most-wanted target accounts.
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