As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...
Taylor Swift had a major year in 2014, and you probably still have “Shake It Off” stuck in your head right now. Part of Taylor’s success comes from her steadfast adherence to her beliefs about the music industry and her dedication to her fans, which are two lessons any brand can apply to its own...Read More
A good source is better than gold to a reporter, and earning the reputation for being such a source can be a huge boon to a company’s PR and marketing efforts. Before your executives speak to the media, make sure they’re trained in the art of giving a great interview. That means they should not...Read More
As an entrepreneur, you put your heart and soul into launching your startup. You are like a parent who raised a child, and now it is time for her to enter the real world. As amazing as you think she is and as much as you want to protect her, it is now time for her to stand on her own. Once your...Read More
If you’re a startup company seeking funding, there are times when you feel like a walking pitchman. You’re trying to prove your integrity as a business, your strength as a partner and your worth as an investment opportunity all at the same time. We’ve watched as startup resources in the Boston area...Read More
Is it time to dust the cobwebs off your PR program? Even in the season of ghosts and ghouls, you shouldn’t have to endure frightful PR practices. If your team is telling you terrifying stories about PR and marketing campaigns that can’t be measured, or the activity you’re seeing is so old school it...Read More
Theater and PR have a lot of similarities. When you perform onstage, your audience expects you to give it information that is new and interesting, and it will give you live feedback through dead silence or applause. Pitching reporters is similar in that they expect certain criteria to be met when...Read More
Every brand dreams of coming up with the magic story pitch that will make every reporter instantly fall in love with it, resulting in a pool of glowing coverage into which it can gracefully swan dive. Well, snap out of it, ‘cuz magic ain’t real. That’s not to say it’s impossible to craft a pitch...Read More
If you play a word association game with 10 people and say, “Public relations. Go,” you’ll probably be hit with 10 different responses and perceptions. The craft of PR has changed drastically since its beginnings under Edward Bernays in the early 1900s. In the age of the Internet, your PR efforts...Read More
Did you catch Press:Here last week? We sure did. Last week’s episode focused on a topic near and dear to our hearts – the state of the security market. In the below clip, Matt Howard of Norwest Venture Partners discusses why he is eager to spend $1.2 billion dollars on security startups....Read More
A meme showed up on my LinkedIn stream the other day. It was a photo of a man in a suit with his chin resting on his fist. “You have an amazing resume. We should hire you,” it read. And then the punchline: “Said no recruiter, ever.” When it comes to building the reputation of an individual or a...Read More
Dave Raffo is a senior news director at Tech Target and a veteran of VMworld reporting. Below, he shares his thoughts on what qualifies as news when it comes to the show, how he prefers to take vendor briefings and what he’s looking forward to most when he steps into the Moscone Center at the end...Read More
Responsible startup founders are understandably protective of their resources. With the burn rate always in mind, entrepreneurs have to carefully pick and choose which needs to support over the short term, which ones to green light indefinitely, and which ones to decline altogether. Unfortunately,...Read More
Take a break from reading about the Facebook WhatsApp sale for $16 billion and check out the other PR, media and business news that got our attention this week.