Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

“NFL…Brady”“Boston…home”“Unicorn…rainbows”“FanDuel…friend”

These were a few of the word associations Jason Robins, CEO and co-founder of DraftKings, made rapid fire when put on the hot seat by Sarah Hodges, partner at Pillar VC and co-founder of Intelligent.ly, during this week’s Leadership and...

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Have you ever felt the pressure of hosting your first event and wondering if anyone would show up?

We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply learn more about your industry or trade. But...

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A survey released by Palo Alto-based startup accelerator Founder Institute, which reopened its Boston location last year, revealed that Boston entrepreneurs have the ideal startup temperament. According to the company’s global marketing manager Rachel Sheppard, the Founder Institute used its...

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I knew Hannah would add something special to our Metis chemistry when she introduced me to the value of giant-sized Diet Coke cans, educated me about New Orleans and taught me something new about social media content within the same conversation. During her first month, she jumped in on account...
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Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for.

All this means you should not take your case studies...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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I usually pin myself as a social extrovert unafraid to spark up a random conversation with a stranger. My friends say I have solid intuition and gut instinct when it comes to reading and understanding people. So, networking should be one of my strengths, right? Wrong. I’m terrified of it. Sure, I...

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There is nothing worse than a night spent tossing and turning, trying to get to sleep. For me, the more trouble I have falling asleep, the more stressed out I become – I start thinking ahead to the next day and how painful every little task will be if I don’t fall asleep in the next 10 minutes and...

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When the prospect of taking a 100-percent remote job presented itself just over a year ago, I hesitated. I always enjoyed the flexibility of working remotely a day here or a day there. But working from home all the time? (I should mention my home is a studio apartment where my “office” is my...

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The mission of Hi from the Other Side, a Harvard Business School startup, is to pair nice people across the political divide to talk like neighbors and create a healthy common understanding on key issues. The company announced this week that it’s teaming up with Starbucks for a limited time to...

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 If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.

Using a simple drag and drop system, Storify allows you to collect the best...

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Whether you’re a business owner, entrepreneur, manager or employee, you’ve probably heard some of the following statements: 

  1. What if I get my certification in X? It can help my career and also help us sell that service or product we’re working on.
  2. What if we change the way we collaborate? It will...
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As a kid growing up in the Midwest, I rarely witnessed family members change careers or jobs. My parents and grandparents lived in the era when employees were loyal to their first employers and often worked at those companies for their entire careers. However, in recent decades, the workplace has...

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