Company culture can make or break a good team: beyond turnover rates and daily experiences at work, culture can boost team productivity or toss it right out the window. It reflects a company’s values, goals and structure, and plays a huge role in not only how work is done, but the quality of that...

All Posts by Aurora Thompson

I was formally trained as a middle-school educator - specifically, a science teacher. In the process of teaching, I learned some crucial lessons in marketing. I'm not sure how much time you have personally spent with 12-year olds, but let me tell you: they’re a tough crowd when you’re selling the...

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Social media makes the world go round - or at least, it’s how news gets around the world these days. Most marketers recognize the importance of a solid social media brand campaign that regularly puts you in a consumer’s news feed, increases your visibility and brand recognition, and encourages...

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The way a company trains its employees, especially new ones, says a lot about that organization’s culture and vision. Recently, Business News Daily Managing Editor Nicole Fallon Taylor asked managing partner Melissa Cohen to describe Metis’ training approach for new team members. Melissa shared why...

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There aren’t many hours longer than those spent working on Friday afternoons during the summer. Even when you love your job and your chair is comfortable, you can feel like summer is actually calling you to come outside and enjoy the weather. Luckily, some companies hear this call, too - and...

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