Getting feedback from your customers is essential. It's also a challenge. How do you reach them? How do you get honest, helpful critiques? A survey is a typical way to get this feedback, but in today's fast-paced world, the survey must be delivered in an atypical way. Optimize your next survey by employing social media and Twitter and using these tips.
Don't ask for the moon: Ask only for the exact information you want.
Keep it short: If you follow step one, your survey should take no more than 10 minutes to complete. Tweet your most interesting questions with a link to the survey to drive traffic.
Keep it simple: Avoid atypical sentence formation, jargon, abbreviations and lengthy sentences.
Form answer options the same way: Short and simple answer options such as multiple choice or “yes” and “no” make gauging responses easier.
Put your most important questions first: This ensures that your most important questions get answered.
Try it, and then try it again: Have trusted employees or customers test out the survey first.
Ensure anonymity: Post a notice of security and anonymity to guarantee the most honest and helpful answers.
Choose an appropriate time to release the survey: Twitter is most active at 12 p.m. EST (lunch time on the East Coast), which coincides with 9 a.m. PST (start of work day) and 5 p.m. in London (end of the work day). Release and tweet about your survey at this time to reach the largest audience possible.
Remind customers: Retweet the survey to maximize the number of participants.
Give participants incentive: How will taking the survey benefit customers? Tweet about incentives to drive participants to the survey. Offer additional incentives for retweets.
Reach out directly: Contact industry influencers and ask if they will promote your survey via their own Twitter accounts.
Use your results: Put the answers you receive to use. Congratulate yourself on things done well, and create a plan to improve weak areas.
Want to read more about creating survey success? Check out this article on wikiHow.
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