Use Twitter to Launch Successful Surveys

January 3, 2012

By: Caroline

Getting feedback from your customers is essential. It's also a challenge. How do you reach them? How do you get honest, helpful critiques? A survey is a typical way to get this feedback, but in today's fast-paced world, the survey must be delivered in an atypical way. Optimize your next survey by employing social media and Twitter and using these tips.

  1. Don't ask for the moon: Ask only for the exact information you want.
  2. Keep it short: If you follow step one, your survey should take no more than 10 minutes to complete. Tweet your most interesting questions with a link to the survey to drive traffic.
  3. Keep it simple: Avoid atypical sentence formation, jargon, abbreviations and lengthy sentences.
  4. Form answer options the same way: Short and simple answer options such as multiple choice or “yes” and “no” make gauging responses easier.
  5. Put your most important questions first: This ensures that your most important questions get answered.
  6. Try it, and then try it again: Have trusted employees or customers test out the survey first.
  7. Ensure anonymity: Post a notice of security and anonymity to guarantee the most honest and helpful answers.
  8. Choose an appropriate time to release the survey: Twitter is most active at 12 p.m. EST (lunch time on the East Coast), which coincides with 9 a.m. PST (start of work day) and 5 p.m. in London (end of the work day). Release and tweet about your survey at this time to reach the largest audience possible.
  9. Remind customers: Retweet the survey to maximize the number of participants.
  10. Give participants incentive: How will taking the survey benefit customers? Tweet about incentives to drive participants to the survey. Offer additional incentives for retweets.
  11. Reach out directly: Contact industry influencers and ask if they will promote your survey via their own Twitter accounts.
  12. Use your results: Put the answers you receive to use. Congratulate yourself on things done well, and create a plan to improve weak areas.

Want to read more about creating survey success? Check out this article on wikiHow.

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