Shop.org 2010 Annual Summit: Online Marketing Optimization Tips

September 28, 2010
 

By Katie
The online marketing community is always buzzing with ideas to help online retailers stay ahead of the curve with their customers and be proactive with their marketing optimization strategies. This week is no exception as Shop.org's Annual Summit is being held with more than 3,200 retailers, vendors, media and analysts in attendance. To follow the Shop.org discussions online, check out the real-time Tweets using the hashtag #shoporg10 for an idea of trends, industry sessions, etc. being discussed at the conference.
Many of the conference sessions are focusing on shared secrets from the most successful online businesses -- from leveraging social media to keying in on past retail trends -- and they are all working towards a common goal: meeting and exceeding customers' expectations and wants. As the holiday shopping season quickly approaches with Black Friday and Cyber Monday just around the corner, online retailers are seeking out solutions that enable interactive and personalized web experiences, foster brand recognition and ultimately increase conversion and overall marketing ROI. If you are in Dallas this week for Shop.org, stop by the booths of two of our clients' that help companies do just this.

  • Amadesa provides a SaaS-based Customer Experience Suite, offering website solutions such as A/B and multivariate testing, behavioral targeting solutions and more. The company announced this week the formation of its advisory board, with two retail gurus heading it up: Matt Spiegel, CEO of Omnicom Media Group Digital and Lauren Freedman, founder and president of the e-tailing group. (Booth # 1012 / @Amadesa)
  • SundaySky delivers a platform that automatically generates dynamic and interactive online videos out of existing web content that can be limitlessly scaled and placed across all channels including e-mail, widgets, etc. SundaySky is experiencing impressive market traction across various industries – check out its recent customer momentum announcement, listing leading e-commerce companies such as Delivery Agent, Inc., Universal, Otto, Gemvara, Moxsie, Inc. and Hanley Wood. (Booth # 100 / @SundaySky)

Amadesa and SundaySky are at the forefront of the trend to proactively optimizing an e-commerce website with solutions that are proven to increase conversions and improve the overall customer experience. Companies like these are changing the game for retailers and making a difference for all of us shoppers looking for the latest and greatest online experience.

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