Storytelling has been popular pretty much since our cave-dwelling ancestors were drawing pictures on stone walls to tell each other about their days. Today, “storytelling” is an inescapable business buzzword, one that is deeply entwined into the trends around content marketing. If building a new or better content marketing program is on your to-do list, start by learning what your customers want and need, then get working on some short-term plans. Who are your content generators? What will you do with the content after your create it? How will you gauge success? Check out “7 Tips for Building Your Content Marketing Program” to learn how to align your content efforts with the rest of your marketing program for maximum ROI.