Marketing and PR Insights

Get the most from your communications and marketing programs with Metis Communications’ guides, blog posts, case studies and more.

4 PR Tips for Startups to Ensure A Strong Campaign Finish

When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom – used to describe the costly and complex delivery of cables from a provider’s trunk to a customer’s home…

Six tips for turning tech alphabet soup into consumable PR content

You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.

Why Keep Jargon Out of Marketing Messaging?

Business LOVES jargon. Who among us hasn’t used buzzwords like ”synergy,” “paradigm shift,” or “iterative”? Tech companies are especially fond of buzzwords and jargon. Do a Google search for “tech business jargon,” and you’ll find article after article listing annoying industry buzzwords, like “bandwidth,” “deep dive,” and “disruptive.”

How do you celebrate a business anniversary? 20+ simple marketing ideas.

Congratulations! You’re celebrating a company anniversary. I just celebrated my “Metisversary” – seven years at the company, and our team has brainstormed and collaborated on several anniversary celebrations and promotions for clients along the way.

An insider’s advice for hiring the right agency

This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C…

Make an impression when briefing executives for media and analyst interviews

Need expert media relations support? Speak to our team. As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted…

Do the write thing: Seven tips for better B2B tech content

It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.

Best practices for working with international PR clients

Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.

Being human in business builds the best professional relationships

I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and included things like addressing…