Marketing and PR Insights

Get the most from your communications and marketing programs with Metis Communications’ guides, blog posts, case studies and more.

Spotlight on Scaleup PR: Bridging Growth and Brand

According to Startup Genome, 90% of startups fail. Your tech company defied the odds, growing over 20% in revenue or employees for three years to become a scaleup. Your model is profitable and scalable, you’ve gone from entrepreneur to CEO. Now, it’s all about driving revenue, market share and setting your company up for increased…

What is Digital PR: Everything You Need to Know

For businesses to implement a promotional strategy that best caters to consumers in a digital space, Digital Public Relations holds the potential to bolster brand visibility and reputation. Combined with the practice of traditional PR, digital tactics and tools allow for a brand to reach a wider audience and promote intimate customer engagement through online…

Crisis Communications: The Ultimate Guide

Crisis is a big word. Merriam-Webster’s definition of crisis states, “an unstable or crucial time or state of affairs in which a decisive change is impending especially : one with the distinct possibility of a highly undesirable outcome.” This definition might evoke memories of MBA program crisis case studies, such as the Tylenol crisis of…

Host Successful Inclusive Virtual Meetings with these 4 Tips

The Importance of Inclusivity The pandemic radically altered the way we work. Still, despite the rise of remote and fewer people going into the office, inclusivity remains a priority. The good news is, technology exists that presents us with the opportunity to practice inclusivity in virtual meetings, perhaps more effectively than ever.

Tips to Find the Best Podcast for Your Brand Messaging

Who doesn’t love a podcast? You can be educated, informed, inspired, or entertained while you’re driving to work, walking the dog, or doing the laundry.

Free PR Guide For Startups From The Experts

Free Guide Funding News Promotion Tips Want top-tier media coverage for your funding announcement? You’ll learn: The state of today’s funding media climate What reporters need to cover your funding news Top tips for getting the most out of your news announcement What does it take to get top-tier media attention? Are you hoping for…

Top Media Interview Tips From The Experts

Free Guide Media Interview Tips Learn how to make the most of your media interviews You’ll learn: How to prepare for your media interviews Top elements to keep in mind for media discussions Tips for follow-up and promotion What should you be prepared for? In the 24-hour news cycle, the media will work around the…

Crisis Communications: Act like a pro when the heat is on

Crisis Communications Planning for B2B Companies.

Get Your Free Guide To Crisis Communications What it takes to stay cool when the heat is on. Get the expert take on handling the heat. “Prepare for the worst; hope for the best.” That old saying may sound pessimistic, but when it comes to a corporate crisis communications plan, it’s actually sound advice. For…

How to write a tagline customers can’t forget

The only race I ever ran took me over the finish line of the Boston Marathon. It was April 2012, two days before elite runners from all over the world traveled the 26.2 miles from Hopkinton to Boston, up Heartbreak Hill and down Boylston Street while thousands cheered. On the Saturday before that Marathon Monday,…

Digital PR Tools: The Ultimate Toolkit

What Are Digital PR Tools? Digital promotional strategy can help your brand’s online presence, and taking advantage of the wide range of digital public relations tools available can attract both consumers and investors. Choosing software best suited to your goals requires a broad understanding of the different tools available. To gain more knowledge on techniques…