The only race I ever ran took me over the finish line of the Boston Marathon. It was April 2012, two days before elite runners from all over the world traveled the 26.2 miles from Hopkinton to Boston, up Heartbreak Hill and down Boylston Street while thousands cheered. On the Saturday before that Marathon Monday,…
You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C…
I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and included things like addressing…
Need marketing messaging or communications strategy support? Speak to our team about how we can help. It’s Business Management 101, right? You need a marketing strategy, and that means figuring out your message. Marketing lets you understand the big picture – your audiences and competitors – so you can target the right folks with the…
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever other…
As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.
For startups, product marketing is an important way to differentiate yourself from the competition and establish your place in the market.
By Cathy
