For businesses to implement a promotional strategy that best caters to consumers in a digital space, Digital Public Relations holds the potential to bolster brand visibility and reputation. Combined with the practice of traditional PR, digital tactics and tools allow for a brand to reach a wider audience and promote intimate customer engagement through online…
Who doesn’t love a podcast? You can be educated, informed, inspired, or entertained while you’re driving to work, walking the dog, or doing the laundry.
What Are Digital PR Tools? Digital promotional strategy can help your brand’s online presence, and taking advantage of the wide range of digital public relations tools available can attract both consumers and investors. Choosing software best suited to your goals requires a broad understanding of the different tools available. To gain more knowledge on techniques…
When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom – used to describe the costly and complex delivery of cables from a provider’s trunk to a customer’s home…
Need expert healthcare PR support? Speak to our team. Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters…
You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.
Business LOVES jargon. Who among us hasn’t used buzzwords like ”synergy,” “paradigm shift,” or “iterative”? Tech companies are especially fond of buzzwords and jargon. Do a Google search for “tech business jargon,” and you’ll find article after article listing annoying industry buzzwords, like “bandwidth,” “deep dive,” and “disruptive.”
Congratulations! You’re celebrating a company anniversary. I just celebrated my “Metisversary” – seven years at the company, and our team has brainstormed and collaborated on several anniversary celebrations and promotions for clients along the way.
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C…
Need expert media relations support? Speak to our team. As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted…
