According to Startup Genome, 90% of startups fail. Your tech company defied the odds, growing over 20% in revenue or employees for three years to become a scaleup. Your model is profitable and scalable, you’ve gone from entrepreneur to CEO. Now, it’s all about driving revenue, market share and setting your company up for increased…
Category: Marketing
4 PR Tips for Startups to Ensure A Strong Campaign Finish
When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom – used to describe the costly and complex delivery of cables from a provider’s trunk to a customer’s home…
Why Keep Jargon Out of Marketing Messaging?
Business LOVES jargon. Who among us hasn’t used buzzwords like ”synergy,” “paradigm shift,” or “iterative”? Tech companies are especially fond of buzzwords and jargon. Do a Google search for “tech business jargon,” and you’ll find article after article listing annoying industry buzzwords, like “bandwidth,” “deep dive,” and “disruptive.”
Do the write thing: Seven tips for better B2B tech content
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
Four things to know if you want to be in a Gartner Magic Quadrant
As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.
Secrets to Sucessful Speaking Engagements that Builds Thought Leadership
Need expert thought leadership support? Speak to our team. SPEAKING ENGAGEMENTS: A WAY TO BUILD THOUGHT LEADERSHIP If you’re looking for a way your company can share its valuable knowledge and insights (i.e., establish your thought leadership), consider a program of speaking engagements. Done well, speaking engagements boost a company’s visibility and credibility. Plus, this…
Startups & Product Marketing: A Metis Step-by-Step Guide to Success
For startups, product marketing is an important way to differentiate yourself from the competition and establish your place in the market.