Category: Culture and News

Crisis Communications: The Ultimate Guide

Crisis is a big word.  Merriam-Webster’s definition of crisis states, “an unstable or crucial time or state of affairs in which a decisive change is impending especially : one with the distinct possibility of a highly undesirable outcome.” This definition might evoke memories of MBA program crisis case studies, such as the Tylenol crisis of…

Host Successful Inclusive Virtual Meetings with these 4 Tips

The Importance of Inclusivity The pandemic radically altered the way we work. Still, despite the rise of remote and fewer people going into the office, inclusivity remains a priority. The good news is, technology exists that presents us with the opportunity to practice inclusivity in virtual meetings, perhaps more effectively than ever.

Why Keep Jargon Out of Marketing Messaging?

Business LOVES jargon. Who among us hasn’t used buzzwords like ”synergy,” “paradigm shift,” or “iterative”? Tech companies are especially fond of buzzwords and jargon. Do a Google search for “tech business jargon,” and you’ll find article after article listing annoying industry buzzwords, like “bandwidth,” “deep dive,” and “disruptive.”