Bringing an Advanced Medtech Device to Market With Media and Influencer Relations

Ivenix engaged Metis to generate widespread awareness for its Ivenix Infusion System, a novel infusion pump device, and why it mattered to patient safety.

The Metis Solution

Metis worked with Ivenix to develop a successful FDA clearance news campaign and launch the company’s thought leadership initiatives. This included a strategic PR plan with executive buy-in, prior media outreach to seed awareness of industry need, and clear messaging on how Ivenix was innovating in a stagnant market. Core messaging emphasized how the Ivenix infusion pump device overcomes infusion-related errors that make up half the 1.5 million adverse drug events reported to the FDA annually.

Results

The strategy enabled Ivenix to boost awareness through media briefings and coverage, while engaging top influencers and industry analysts for third-party validation to support business development. Ivenix immediately saw the impact media awareness and influencer validation had on its business goals.

15+ pieces in target outlets including Medcity News, MedTech Intelligence, WBUR, MedGadget, Health IT Outcomes, BostInno and others

New sales Immediate inquiries linked directly to media coverage

170% increase in website traffic over the previous month

Introductions and validation from Forrester, KLAS Research and others

Connect With Us

Ready to Work With a Strategic, Senior Team?

Metis partners with companies that take communications seriously. We’re customer-driven, data-informed, and known for personalized, responsive service-no matter the budget or scope. The result? Work that drives real business outcomes.