A leader in business continuity and disaster recovery, Datto wanted to extend its file backup expertise to file sync-and-share (FSS) services with its Datto Drive solution to reach new small businesses and provide partners with a brand-new revenue stream and lead generator.
Since FSS was a new offering for Datto and was targeted to a new audience, the team needed to establish press relationships and create content to address common questions and objections from FSS industry experts and prospects.
Metis leveraged its relationships with industry press to generate publicity among tech and SMB influencers, attracting Datto Drive product signups despite a crowded FSS market. Metis supported the media efforts by recommending new, impactful marketing materials and advising on social media advertising opportunities to encourage additional signups and conversions.