Merging Four Data Protection Companies, Rebranding and Building a Website in Five Months

Four data protection companies were merging into one new brand, CyberFortress. Metis, the agency of record for one of the acquired companies, conducted PR around the acquisition. News landed in key pubs like CRN, TechTarget, and ChannelE2E, followed by thought leadership pieces in Beta News and GCN. Impressed with coverage and content, Metis was tapped for the marketing rebrand. There was only one hitch: It needed to create the new messaging, launch the brand and bring a robust website to life in just five months.

Metis Solution

  • Strategic messaging: Developed overarching company and individual product messaging
  • Web development: Worked with partners to determine structure, functionality, page hierarchy
  • Project management: Coordinated with overseas offices, SMEs, website development company, SEO agency, translation teams
  • Website writing: Included seven product pages, four solutions, script for the CEO’s video, executive bios, case studies, blog program, rebrand of key content, creation of chatbot tree and more
  • PR and social support: Press release, media outreach, Twitter and LinkedIn support around rebrand

Results

The CyberFortress rebrand launched and its website went live in under five months. The new brand entered the market with a strong, dynamic web presence. And, it drove home messaging to stakeholders — existing customers and prospects, current and future partners — immediately influencing buying decisions and business opportunities.

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