Affiliate marketing leader Awin wanted to expand U.S. media coverage to reflect its market presence. Considered a worldwide leader in affiliate and performance marketing platforms, Awin wanted to increase its brand awareness in the U.S. and further differentiate itself from competitors.
Metis developed PR and awareness campaigns to strengthen the brand and deepen industry partnerships. The following are a few of the components that drove success.
- Focus on users: By spotlighting the brands, agencies, partners and influencers that rely on Awin, Metis was able to educate U.S. brand marketers on the growth of affiliate marketing as a business channel.
- Leverage content: Drawing from Awin’s vast content, Metis launched a proactive media relations program focused on breaking news, industry commentary, thought leadership and educational content aimed at influencers and partners.
- Build a news pipeline: Metis updated Awin’s editorial and news calendar, distributing more industry news and reports to unearth more meaningful opportunities. With a steady pipeline of news and reports, Awin was able to reach some of the world’s leading marketing and business media.