Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

Productivity: the business blog topic that just won’t quit. Every week, new articles promise cures for the 3 p.m. crash (or an entire seasonal slump). We’ve shared our personal tips for staying on track, including the best locations to work, how to run productive meetings and ways to multitask...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with founders who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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Ok, maybe don’t completely stop.

Stick with me. One email or one blog post or one press release is not going to win you the world. Sure, every step is something when you’re building your marketing. But, when you focus too much on tactical steps, you risk losing sight of the most important thing: ...

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We’re creating a lot of content, but where’s the traffic?

What’s the deal with link building? Do I need to do this, or is it spam?  

I add keywords to my content; why do I need an SEO consultant?

Do these questions sound familiar? Well, we have some answers for you.

Is SEO dying?

First things...

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Months ago, I decided to get new boots. I had a practical reason (an upcoming vacation with a lot of walking on the plan), and a superficial one (my other boots are old). In the roughly 10 weeks that I’ve had shoes on my mind, I’ve casually browsed online without buying anything. My Facebook feed...

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When I interviewed at Metis, I met with Courtney, one of our founding partners. I was nervous about starting a new job, switching to the PR industry and making a good impression. I also hoped to find out if I fit into the company’s culture.

After our conversation, I asked why Courtney loved...

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Recently, a friend pitched me a startup idea. It was awful. Not because he wasn’t dedicated to the idea or hadn’t thought it through, but because at its core, the concept had already been done.

The problem with being the Uber of your industry is that you aren’t Uber. You can’t break into the market...

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If you’re not driving your PR and marketing plan with data, you probably know what it’s like to be frustrated by a lack of results. Your team might spend hours developing a beautiful new e-book, but when it goes live on your website, it’s not a hit among influencers. Where did you go wrong, and how...

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by Admin

By: Rebecca Over the past several years, marketers and PR pros have been honing their abilities to create compelling content that attracts prospects. While the material being created ranges in quality – from excellent stuff that helps potential customers solve problems to hastily thrown-together,...

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by Admin

By: Erin After attending Ad:tech New York last week, I’m armed with new marketing ideas, industry connections and a list of the hottest ad tech startups that will deserve your attention in 2016. The two-day event included a live pitch competition, hosted by Evol8tion co-founder Gina Waldhorn and...

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by Admin

By: Samantha Our marketing, advertising and sales tech clients are getting ready to wind down the year and prepare for 2016. Looking back on 2015, we’ve seen major advancements and changes in the industry; but what can we expect in the year to come? Here are a few trends the market will be focused...

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by Admin

By Jessie Moog Here’s an exercise: Open the closest book within your reach. Read a few pages, and then draft your own paragraph in the author’s voice and style. Now, read what you’ve just written. What kind of audience would connect with this style? As a content creator, you read, write and edit...

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by Admin

By: Rebecca In the 10 years since Metis opened its doors for business, there have been a lot of changes in this industry. To build true influence today, companies need an integrated communications approach, including a mix of media relations and content, inbound and social media marketing – all...

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