Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...

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What does it take to capture the attention of a target buyer? 

I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attention of the...

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Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...

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If you write a blog post and no one reads it, did you really write a blog post?

Let’s assume you’ve mastered the writing and publishing of good content. Many companies have made it this far. Where they run into trouble, though, is attracting readers.

It takes time to build an audience: you need to...

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Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...

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With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...

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Ask any event planner: pulling off a successful, memorable event is both a science and an art. If you ask any non-event planner or first-timer, you’re more likely to hear, “It’s a logistical nightmare” or “I never even thought of half the things we have to plan for” or “How in the world is this all...

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Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...

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Creating an amazing client experience is at the top of our priority list at Metis. We take it very seriously because the relationships we share with our clients are a crucial part in growing our business through referrals. For any service-based company banking on its personal connections as a...

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When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...

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Many technology companies have speaking programs as part of their PR strategies, and let me tell you this: there are conferences aplenty. As my grandmother used to say, “There are more than you can shake a stick at!” For startups or emerging companies, one of the first things they want to do is...

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At the end of the day, there are a few truths that all of us PR professionals can relate to. (Coffee being essential to starting your day is one of them.) We’ve worked with a broad spectrum of clients, from startups to more established global technology players, and over the years we’ve collected...

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Have you ever felt the pressure of hosting your first event and wondering if anyone would show up?

We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply learn more about your industry or trade. But...

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