For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
An email made the rounds among our team Monday night announcing news that probably sparked the same level of shock throughout journalism, technology and marketing circles as it did for us. Gigaom, a well-respected technology blog staffed by talented reporters, was closing – immediately. The site,...Read More
I have to say, it’s been a bit more challenging than usual lately to remember the perks of this city. I blame that snow mountain right in the middle of the sidewalk I’ve had to clamber over on my way to work. Fortunately, the city doesn’t cease to function when the bad weather hits (D.C. anyone?...Read More
As an avid follower of popular culture, I view the Grammy Awards as a favorite event to watch, from the red carpet to the performances to the winners and the after-parties. As I watched the 2015 event, I couldn’t help but think of how the Grammys can offer marketing tips and best practices to...Read More
My brother had a brief, amateur career in break dancing. That was several decades ago, and I have a hard time now picturing what he looked like then, spinning around the kitchen linoleum on his head. I know it happened, though, because it’s immortalized in our “Across the Miles” newsletter, one of...Read More
Blogs, the (relative) granddaddy of inbound PR and marketing, remain powerful today, even as some of the best practices around corporate blogging have evolved. A company blog can be a perfect showcase for other activities, including news, coverage, premium content, thought leadership and more....Read More
I’m just coming off a huge weekend binge. (No, not that kind of binge.) I recently spent a Saturday and Sunday catching up with the 5 million other people who have downloaded or streamed Serial, a weekly podcast in which a reporter looks at the minute details of a 15-year-old murder case. It is a...Read More
Is it time to dust the cobwebs off your PR program? Even in the season of ghosts and ghouls, you shouldn’t have to endure frightful PR practices. If your team is telling you terrifying stories about PR and marketing campaigns that can’t be measured, or the activity you’re seeing is so old school it...Read More
Every brand dreams of coming up with the magic story pitch that will make every reporter instantly fall in love with it, resulting in a pool of glowing coverage into which it can gracefully swan dive. Well, snap out of it, ‘cuz magic ain’t real. That’s not to say it’s impossible to craft a pitch...Read More
You might be writing your heart out right now. Or you’ve already created six visuals today and it’s only 10:30 in the morning. Stop. Take a break. Before you spend one more minute churning out the work we lump together under the term “content,” consider whether it’s doing you any good. Does your...Read More
Contributor: Niko Matses, Web designer In the past few years, Web design has come a long way in keeping up with the rising popularity of mobile devices. Since the introduction of smartphones and tablets, Web designers and developers have been challenged to rethink the way they build websites in...Read More
If journalists and PR professionals had a Facebook relationship status, it would probably be, “It’s complicated.” So when I—a third-year journalism major at Northeastern University and a former intern at Boston magazine and New HampshireMagazine—decided to take an internship in public relations, I...Read More
Popular Science's online content is now similar to its print content: there's no room for reader discussion.
Last month, PopularScience.com made the decision to turn off its comment section on new articles, saying, “comments can be bad for science.” Of course, no one could comment on...Read More