Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

If you write a blog post and no one reads it, did you really write a blog post?

Let’s assume you’ve mastered the writing and publishing of good content. Many companies have made it this far. Where they run into trouble, though, is attracting readers.

It takes time to build an audience: you need to...

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Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...

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When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...

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Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t going to, either). 

Alas, there’s still hope that your creation...

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With spring comes rebirth, rejuvenation and, of course, baseball. (You didn’t expect that, did you?) With the change of seasons, now is a good time to look at some season-appropriate grammar and writing tips.

  1. Batter up. Avid baseball fans may not consider it to actually be spring until MLB’s...
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Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for.

All this means you should not take your case studies...

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 If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.

Using a simple drag and drop system, Storify allows you to collect the best...

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For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...

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When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...

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It may not be new or particularly glamorous, but corporate blogging is still the bread and butter of content marketing. Blogs are—still—one of the most efficient ways for companies to communicate their missions, drive traffic and promote other assets.

According to Content Marketing Institute, 80...

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Months ago, I told the team at Metis I was – possibly, maybe, perhaps if the stars aligned – ready to revise my opinion on the exclamation point. As the person most likely to delete exclamation points around here, I saw this as a major concession.

I have never hidden my feelings about the laziest...

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Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...

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For someone who spent a lot of her free time as a child writing (a sentence per page), illustrating (poorly, but nonetheless) and publishing (by sewing a cardboard cover around loose leaf papers), and for someone who later enjoyed writing countless journal entries as a teenager, a few fledgling...

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