As a lifelong Massachusetts resident, my hatred of the New York Yankees was something I never really questioned. Along with that came a bit of respect, because, well, they’ve been hilariously successful for the better part of my life. There was something robotic about the Yankees’ success, embodied...

All Posts by Joe Meloni

Recently, I spent some time at Creative Mornings Boston, a monthly lecture series designed specifically for the local creative community. It’s a good opportunity to step away from clients and deadlines and learn from talented writers, designers and other creative types working around the city. At...

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The Content Marketing Institute recently rolled out its 2016 State of Content Marketing report, which highlights, as you may expect, significant trends in content marketing. Despite the overwhelming popularity of content marketing, very few companies consider their campaigns as effective as they...

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On Sept. 3, I left my apartment with my satchel slung over my shoulder as I do every morning. It wasn’t until I got around the corner that I got that feeling everyone dreads. I’d forgotten something – my suitcase. I boarded a plane that evening for a trip to England, but the only thing on my mind...

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Your business wouldn’t exist without its customers, and spending some time listening to them discuss their day-to-day challenges can reveal new ways you can help them.

Recently, I listened to a webinar sponsored by Workfront and Content Marketing Institute, featuring Jay Acunzo, vice president of...

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I field questions every day from my co-workers regarding their writing. They ask about Oxford commas, capitalization, AP Style and everything that exists between a headline and the final period of any article. Frequently, there are clear answers to these questions. The comma goes inside the...

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Public relations is different than it used to be. This isn’t news to anyone, of course. A great example is the fax machine. Ask any shop around the country how many of its employees can actually work one, and it’ll likely be only a few. The difference between PR in 2015 and just a decade or so ago...

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Writer’s block is such a pain.

I encounter it at different points every day, and, more often than not, spending a second or two away from the page gets me started again. Sometimes, though, it’s worse than that, and I try to re-read something I wrote previously to remind myself, “You’ve done this...

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I hadn’t set foot in a proper office in more than two years before I started at Metis in March. People think the work at a new job is the daunting part. Those people are wrong. I enjoy my work. Even without traditional PR training, my content specialist role came with the chance to help men and...

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