The coolest part of my job is that I have the opportunity to work with some of the most talented, amazing entrepreneurs impacting the business and technology landscapes. Not only do we get to do great work together, but I learn something new almost every day working alongside these influential leaders.
One of the entrepreneurs we’ve had the chance to work with and greatly admire is Shlomo Kramer, information security industry leader, investor and CEO. After helping him to promote his personal brand, we quickly realized his success is no surprise – he is the full package. His industry knowledge, business acumen and ability to anticipate the needs of the market are impressive. This is proven in his success as the co-founder of Check Point Software Technologies; as an investor in companies such as WatchDox, Lacoon Security, SkyFence and Incapsula; and through exits such as the recent acquisition of Trusteer by IBM.
Aspiring entrepreneurs, get ready to take some notes. Here are just a few of the business tips from Mr. Kramer that may help you in your entrepreneurial journey:
The key to a successful startup is the need. There are a million great ideas out there, but the ideas that succeed are ones that address a pain point that is so unbearable that the need itself already has an established customer base.