You've surely been advised to develop buyer personas—generalized representations of your ideal customers—for your business. But, have you actually done so?
Now is the time. Understanding your target customers informs everything you do as a marketing and sales team. Developing your personas will help you better engage your prospective and existing customers and improve performance overall.
You can more effectively tailor marketing content and channels, sales pitches, customer service assistance and even product or feature development to the needs, behaviors and concerns of different customer groups.
Ready to get started? This buyer persona template outlines exactly what information you need to develop your own personas.