Free E-book
Security Companies: Leverage Your Happy Customers
SecurityHappyCustomers

Learn how to share success stories in an industry in which customers keep quiet.

There is one marketing pain point all security-focused companies face: getting customers to talk about their experiences. Even the happiest of customers can be hesitant to endorse their security providers, because many companies tend not to invest in security solutions until the need slaps them in the face.

Download this free ebook to learn how you can identify the most influential and willing customers, how to approach them to participate in your marketing efforts and how to leverage their validation once they agree. You’ll learn:

The various ways customers can contribute to your marketing efforts;
How to educate and incentivize your sales team to identify happy customers
How to approach and qualify a customer in a manner that is mutually beneficial
How other security companies are leveraging customer validation.