Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.

You...

It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.

Vero has been around since 2015, though it...

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I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of the social media trade in my professional life instead of in my...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

Belgrade was one of the most-surprising stops on my Remote Year journey. I didn’t have any expectations for the city and didn’t know much about it besides news stories about...

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We get this question from our clients a lot: When should I invest in paid social?

Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained...

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If you’re working in PR and marketing, you’ve probably heard about reddit, or “the front page of the internet.” (In case you missed it, reddit recently announced $200 million in funding to totally overhaul the look and feel of the site.)

We’re here to give you the rundown on how your organization...

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Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...

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With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...

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When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying to tell the world why your company and your products or...

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If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar...

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Social media evolves at pace faster than most of us can keep. What’s the current favorite of those trendy millennials? What are the new platforms and which are dunzo? What’s worth your time for your marketing strategy? Is Google+ really still around?

These are a few of the trends we expect to see...

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Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...

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Social media makes the world go round - or at least, it’s how news gets around the world these days. Most marketers recognize the importance of a solid social media brand campaign that regularly puts you in a consumer’s news feed, increases your visibility and brand recognition, and encourages...

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There’s no question about it: 2016 is the year of live video. Some say it’s just a craze. Others believe it’s the future of social networking. Either way, the rise of live video underscores audiences’ hunger for authentic, anything-can-happen experiences with brands, influencers and publishers.

As...

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