As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...

Writer’s block is such a pain.

I encounter it at different points every day, and, more often than not, spending a second or two away from the page gets me started again. Sometimes, though, it’s worse than that, and I try to re-read something I wrote previously to remind myself, “You’ve done this...

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When I’m facing retirement, I hope I’m still thinking about what else I want to be when I grow up. When I was in college and working through part-time jobs and internships, I never had a clear idea of the direction I wanted my career to take. I knew which skills I could market and recognized which...

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After four months in a PR 101 college course, I was left with the impression that as a PR professional, my job would be to handle communication crises and position my clients favorably in today’s media landscape. While media relations is certainly a significant portion of my current internship at...

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When the Metis team learned that veteran CNN reporter Peter Hamby was joining Snapchat as head of news, our brows collectively furrowed. The question on our minds was clear. Are we supposed to care about Snapchat now? Just last year, the question itself seemed unlikely. Snapchat was a place for...

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by Guest

By Loretta Jones, vice president of marketing, Insightly

At least once a month, I get an email from a customer who wants to play a part in our marketing efforts. As a business, our reason for being is better customer relationships, so those emails offering to help spread the word about Insightly...

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Every year – around the time when the snow starts to melt, the sun stays out later, flowers start to bloom and animals that were in hiding all winter come back out – the travel bug always seems to reappear and bite me. As I prepare for my first trip of the year, I’m realizing many lessons from...

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by Guest

By John Donnelly III, former senior vice president of global sales and marketing, Crimson Hexagon

Whether your business is an early-phase startup or has a decade of experience under its belt, a solid analyst relations program can provide great value in terms of market awareness and validation....

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by Admin

Storytelling has been popular pretty much since our cave-dwelling ancestors were drawing pictures on stone walls to tell each other about their days. Today, “storytelling” is an inescapable business buzzword, one that is deeply entwined into the trends around content marketing. If building a new or...

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The clocks jumped forward this past weekend, and while that transition may have left a few more people than usual yawning at their desks Monday morning, the ambitious individuals behind Boston’s startups spent this past week as energized as ever. Here are a few of the top developments: BostInno: A...

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The push for measurements in PR and marketing has increased substantially in recent years, and the argument that marketing is an art that can’t be measured no longer holds water. Rightfully, companies demand proof of marketing’s impact before they dole out the dollars, and this demand is prompting...

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Starting out in a new public relations sector can be daunting. It’s a whole new landscape to understand with different target publications, industry terms and key players. Coming from a consumer PR firm, I was excited, but nervous to transition to the technology sector. However, my internship at...

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An email made the rounds among our team Monday night announcing news that probably sparked the same level of shock throughout journalism, technology and marketing circles as it did for us. Gigaom, a well-respected technology blog staffed by talented reporters, was closing – immediately. The site,...

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As an avid follower of popular culture, I view the Grammy Awards as a favorite event to watch, from the red carpet to the performances to the winners and the after-parties. As I watched the 2015 event, I couldn’t help but think of how the Grammys can offer marketing tips and best practices to...

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