As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...
Confession: If you asked me whether I could have a driverless car or the floor-to-ceiling library from Beauty and the Beast, I would pick the books. As much as I love technology, there is something about starting a new book that never grows old. And the older I get, the more I realize how many...Read More
By Rebecca Nadeau
I was five and alone when I got on a plane for the first time. I remember flight attendants handing me snacks to keep me entertained, and holding my hand as they guided me during the layover. I don’t remember being afraid. I’d like to think that I relished the moment of being a...Read More
I’m a sucker for brand loyalty. I’ll choose Starbucks over Dunkin Donuts every time – and pay the extra dollar – because D&D has served me too many watery coffees to count. I troll Madewell for online sales because its clothes fit me, even as I remind myself to stop supporting fast fashion. I was...Read More
One of the most potent forms of B2B marketing is the kind your happy customers do on your behalf. Whether it’s through social media, public relations, content marketing or other forms of outreach, word-of-mouth testimonials move the dial for sales teams. So what does that mean for companies whose...Read More
When I was growing up, my dad worked in sales. Trade shows were a big part of his job; today, he jokes about how he doesn’t feel well-traveled, yet he knows the interiors of global convention centers by heart. Every time he’d come home from a show, he’d give me a tote bag filled with the company...Read More
In any industry, you need to build market awareness before you can grow and retain a customer base. Prospects need to know not only who you are, but what you’re doing and why before they’ll buy into your message. In a crowded space, such as cleantech, this factor isn’t just important – it’s...Read More
If someone asks you for one solution to a communications crisis, don’t answer – it’s a trick question. The resolution for a crisis situation is never black and white, and there’s rarely only one solution. Every variable and channel of communication must be evaluated. Ultimately, overcoming a crisis...Read More
By Kate Connors For many working professionals, President’s Day weekend can be a time to catch up on sleep or binge-watch the latest Netflix series. However, it also presents a chance to learn from our country’s former leaders and their words of wisdom. The Metis team is constantly reading about...Read More
The most successful companies in your industry likely have a few things in common. They introduce new, innovative ideas to the space; they’re focused on winning and retaining happy customers; and competitors, end users and influencers alike recognize their work.
One way industry success and...Read More
By Kate Connors As children, we learn to embrace our individuality. As adults, we sometimes feel pressure to conform, but some of the most successful company leaders are those who break boundaries and dare to be different when others stick to conventionality. I recently attended the...Read More
By: Harper Schmidt As every new year begins, PR pros set goals – for both our personal resolutions and our clients. During this process, we ask ourselves: How do we produce the best work possible? Is what we’re doing working? How can we pivot to reach higher goals than ever before? To build any PR...Read More
One of the things I love about working at Metis is that everyone on the team is a knowledge-seeker. We are constantly absorbing everything we can about our clients’ industries and the public relations sector. I am a firm believer that you can learn anywhere: reading a book, viewing a documentary,...Read More
By: Joe Meloni A few months ago, our client, Virtual Instruments, found that its blog gives its team members a chance to highlight their industry expertise, answer common questions from customers and build authoritative thought leadership in its market. Some businesses use blogs to generate traffic...Read More