As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...

Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...

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There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.

  1. Strategic media placements can help not only with general...
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Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...

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Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...

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Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...

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When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...

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Many technology companies have speaking programs as part of their PR strategies, and let me tell you this: there are conferences aplenty. As my grandmother used to say, “There are more than you can shake a stick at!” For startups or emerging companies, one of the first things they want to do is...

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At the end of the day, there are a few truths that all of us PR professionals can relate to. (Coffee being essential to starting your day is one of them.) We’ve worked with a broad spectrum of clients, from startups to more established global technology players, and over the years we’ve collected...

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As a public relations professional, you’re always communicating with reporters, and in today’s digital world, it’s usually happening on a screen. Maybe you’re using email to tell them about your new launch, or responding to a question they asked on Twitter and letting them know your CEO is an expert

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There is nothing worse than a night spent tossing and turning, trying to get to sleep. For me, the more trouble I have falling asleep, the more stressed out I become – I start thinking ahead to the next day and how painful every little task will be if I don’t fall asleep in the next 10 minutes and...

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Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...

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I love Shark Tank.

There’s something exciting about watching entrepreneurs go big or go home to secure funding for their inventions and companies.

If you’re unfamiliar with the show, the premise is simple. Entrepreneurs walk into a room (the proverbial tank) and pitch their companies and ideas to a...

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If you’re in B2B marketing, you’re probably familiar with account-based marketing (ABM). The concept is simple: ABM shifts marketing and sales teams’ focus toward researching and targeting a specific account, instead of individual leads. Decision makers can close deals more rapidly by targeting...

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