As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...
It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...Read More
If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have already iterated through new...Read More
It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting...Read More
Did you just close a funding round? Did you make a key new hire, who’s going to propel your company as you scale? Did you just land a household name as a customer?
If any of these are the case, you’ve likely already written up a press release. You’re probably putting on the finishing touches as you...Read More
I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off energy? A restaurant where occasional screaming is acceptable? Some kind of Disney attraction?
When I recently had the chance to escape for a few days without my kids, my “needs” changed...Read More
I was in a meeting with a prospective client recently, one of those gatherings where you say all the right things, you share expertise freely and you convey creative ideas, but something intangible feels a bit…off. We weren’t feeling the chemistry – that thing beyond meaningful, measurable results...Read More
Many of us in the communications, public relations and marketing world spent countless long days (and nights) at a news desk at various newspapers across the country before we decided to stop playing Lois Lane.
Maybe it was to spend more time with family, maybe it was in hopes of a slower-paced...Read More
If you could have any superpower, what would it be? Would you want to read minds, so you could know everything and be one step ahead? Maybe that’s too risky, if you’re susceptible to lip-syncing a song stuck in someone else’s head, and you’d rather have the ability to fly (hello, easy commute) or...Read More
Recently, I have been building my relationship with a marketing publication’s editor in chief, after securing a couple of my tech PR clients as interview subjects with him. How did I get the EIC’s ear, you ask?
I did my research. I reviewed the masthead. I read the publication. I looked at who was...Read More
If thought leadership is on your list of priorities, you’re living in the right time. Never before have individuals (and the companies they represent) had easier, more open access to broad audiences.
Given the right mix of content strategy, creation and distribution, you can share your message...Read More
As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...Read More
Your customers don’t want to hear about you from you. According to a Forbes and Elite Daily report, 33 percent of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3 percent for TV news, magazines and books. They look to social media for an authentic look at...Read More
There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players.
Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...Read More