Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

Creating an amazing client experience is at the top of our priority list at Metis. We take it very seriously because the relationships we share with our clients are a crucial part in growing our business through referrals. For any service-based company banking on its personal connections as a...

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Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...

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If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar...

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When I first met Rachel in 2012, the first thing I noticed was how admired she was by her office peers. She even had, and still has, a special nickname: Rulls, Rully, Queen Rullsy. It didn’t take long for me to realize I’d quickly admire her, too. Her ability to get things done, while keeping it...

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Following its investment in Terminus last week, HubSpot announced its contribution to San Francisco startup PandaDoc’s $15 million Series B funding round alongside Rembrandt Venture Partners, Microsoft Ventures and others. Bradford Coffey, HubSpot’s chief strategy officer said, “In the early days...

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Every Friday morning, a notification pops up on the top corner of my screen. It’s Basecamp, asking me, “Did you read an awesome article this week? Tell us about it and what you learned.” This automatic check-in encourages the Metis senior team to share some of the interesting pieces we read...

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When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...

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Many technology companies have speaking programs as part of their PR strategies, and let me tell you this: there are conferences aplenty. As my grandmother used to say, “There are more than you can shake a stick at!” For startups or emerging companies, one of the first things they want to do is...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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At the end of the day, there are a few truths that all of us PR professionals can relate to. (Coffee being essential to starting your day is one of them.) We’ve worked with a broad spectrum of clients, from startups to more established global technology players, and over the years we’ve collected...

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As a public relations professional, you’re always communicating with reporters, and in today’s digital world, it’s usually happening on a screen. Maybe you’re using email to tell them about your new launch, or responding to a question they asked on Twitter and letting them know your CEO is an expert

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Dave Friend and Jeff Flowers, the entrepreneurial duo that created six companies together since the early 1980s, most recently Carbonite, launched their newest company this week. Wasabi is selling cloud-based object storage as a service, claiming the service can read and write data more than six...

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Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t going to, either). 

Alas, there’s still hope that your creation...

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