Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
If you write a blog post and no one reads it, did you really write a blog post?
Let’s assume you’ve mastered the writing and publishing of good content. Many companies have made it this far. Where they run into trouble, though, is attracting readers.
It takes time to build an audience: you need to...Read More
“A golden state of mind.”
People from California often utter this statement to indicate pure bliss and happiness. It also perfectly describes our co-worker Mel Rubbelke’s general state of being. Her positive and happy-go-lucky attitude gives us the extra boost of energy we need to get through the...Read More
There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.
Almost every prospect we encounter asks this question. The answer is always the same: It depends.
What are your business and marketing goals?
How will you integrate PR to support your marketing activities?
Do you have existing brand awareness?
Do you have customers?
What’s your current share of...Read More
Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...Read More
With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...Read More
Shereen Shermak, angel investor and venture capitalist, recently told BostInno that Boston is experiencing a resurgence of financial technology startups. The surge is credited to the rise in technologies like machine learning, blockchain and large institutions acquiring local companies such as...Read More
Ask any event planner: pulling off a successful, memorable event is both a science and an art. If you ask any non-event planner or first-timer, you’re more likely to hear, “It’s a logistical nightmare” or “I never even thought of half the things we have to plan for” or “How in the world is this all...Read More
Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...Read More
When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying to tell the world why your company and your products or...Read More
“Guys, take some sandwiches home!”
“I’m running to the bank. Does anyone need anything while I’m out?”
“This new recipe I found for [insert healthy food] is SO good.”
“Don’t forget to add your hours to ClickTime!”
These are just some of the quotes you’ll hear from Christina around the office on...Read More
Dispatch, a platform that allows users to book professional services for their homes, raised a $12 million round led by Needham-based venture capital firm GrandBanks Capital. The company has more than a dozen enterprise brands and 20,000 service providers, serving more than 50,000 homes a day....Read More
You know that magic that happens when you connect with awesome people? We think it’s everything, and we love talking with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...Read More