Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...Read More
There’s a stat that has stuck with me for years since I first heard it.
Women are likely to apply for a promotion only when they feel they meet 100 percent of the qualifications. Men apply if they meet just 60 percent.
Why is that?
There have been numerous takes on why since HP published its...Read More
Blogging and vlogging are clutch when it comes to promoting authenticity for a brand. It’s a great way to get content in front of your audience but in a more personal, editorialized way. A recent study showed that 43 percent of millennials rank authenticity over content when consuming news. They...Read More
It’s the land of sun, tapas and siesta, and it’s my happy place. Spending a month along the coast in the small city of Valencia was quite a treat – if I weren’t on a...Read More
As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.
These reports typically assign ratings to companies within a certain group of technology products and services. Gartner, Forrester and other analyst...Read More
We get this question from our clients a lot: When should I invest in paid social?
Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained...Read More
Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend webinars to buy –...Read More
Your customers don’t want to hear about you from you. According to a Forbes and Elite Daily report, 33 percent of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3 percent for TV news, magazines and books. They look to social media for an authentic look at...Read More
If you’re working in PR and marketing, you’ve probably heard about reddit, or “the front page of the internet.” (In case you missed it, reddit recently announced $200 million in funding to totally overhaul the look and feel of the site.)
We’re here to give you the rundown on how your organization...Read More
There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players.
Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...Read More
As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...Read More
What does it take to capture the attention of a target buyer?
I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attention of the...Read More
I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. This post is a glimpse into my month in Prague.
Prague’s got a history, and it will remind you of it every corner you turn. From a 14th century bridge to a 15th century Astronomical Clock to the...Read More