Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
Everyone has an opinion about remote work. They’re for it. They’re against it. They’re for it until they are against it. And, so the conversation keeps on ticking. The debate kicked back into high gear this year when IBM decided to pull all workers from their homes and cafes back into the office.
BostInno’s annual celebration of innovators of all kinds, 50 on Fire, is happening next week. This event, which awards not only startups and entrepreneurs but also innovators across multiple categories, inspired this week’s Startup Saturday blog post. Meet the 150 finalists for 2017.
Check out our...Read More
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And yet, you could also argue that you’re sick of marketing predictions pieces, especially ones that claim to be earth-shattering, but are actually obvious. Starting in November, you see them, read them, then… start deleting them. You then become more selective by only...Read More
If marketers want to be successful in 2018, they need to start planning – now. We’ve all heard about the Internet of Things (IoT) over the last few years, and in the new year, it’s really going to shake things up. Why? We’re going to experience a massive increase in the number of digitally...Read More
Recently, I have been building my relationship with a marketing publication’s editor in chief, after securing a couple of my tech PR clients as interview subjects with him. How did I get the EIC’s ear, you ask?
I did my research. I reviewed the masthead. I read the publication. I looked at who was...Read More
It’s easy to look at Medium, with its minimal and gorgeous layout, and decide to move your corporate blog to its platform. After all, it’s easier than hosting your own blog with Wordpress or another CMS.
But is it right for your company?
Note: in speaking about Medium, this post is referring to...Read More
For the second year in a row, Boston was recently named the top city in the country for startups in the Innovation That Matters report by the U.S. Chamber of Commerce Foundation. The ranking was determined by data focused on talent, capital, specialization, density, connectivity and cultural...Read More
AI, ML, NLP, AR and VR. It feels like everything deemed the “next big thing” in tech has a quick little acronym to help influencers buzz about it even faster. These trendy tech developments are everywhere, from video games to martech stacks. With the launch of iOS 11, AR is easier to access than...Read More
If thought leadership is on your list of priorities, you’re living in the right time. Never before have individuals (and the companies they represent) had easier, more open access to broad audiences.
Given the right mix of content strategy, creation and distribution, you can share your message...Read More
Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again.
One way to make email work for you to engage and qualify...Read More
“Westworld,” a sci-fi thread on robots-meets-Westerns, is the newest HBO escapist series to warm your water cooler chats until “Game of Thrones” freezes over. And 35 years after the original, the “Blade Runner” sequel brings realistic robotic replicants back in the spotlight. Artificial...Read More
I sat down last week to catch up on some reading from First Round Review, and clicked into an interview on leadership with One Medical’s VP of marketing, Vanessa Hope Schneider. I started off enjoying it and nodding along, until I got to her fourth point.
Here, she shares how she noticed the...Read More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...Read More