Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

Many of us in the communications, public relations and marketing world spent countless long days (and nights) at a news desk at various newspapers across the country before we decided to stop playing Lois Lane.

 

Maybe it was to spend more time with family, maybe it was in hopes of a slower-paced...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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It happens all too often in the creative workplace these days – people don’t say what’s on their minds for fear of being called out or discounted, just for the sake of avoiding conflict. Instead, they complain to friends or family, and bad feelings fester.

But it is possible to have a successful... Read More

 

Rewind to a year or two ago, and blockchain probably sounded like a trendy jewelry, a Minecraft weapon or even a knitting technique. But when I heard bitcoin and other cryptocurrency relied on this method, I had to know more. Bitcoin piqued my fascination and has made tons of headlines—first in...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Periodically, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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If you could have any superpower, what would it be? Would you want to read minds, so you could know everything and be one step ahead? Maybe that’s too risky, if you’re susceptible to lip-syncing a song stuck in someone else’s head, and you’d rather have the ability to fly (hello, easy commute) or...

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Years ago, startup and tech gurus from Silicon Valley began discussing Bitcoin, the first decentralized digital currency. While many may have thought it was a passing fad, this past year has proved those rumors wrong. Bitcoin is all the rage right now, in and out of the tech scene. But don’t assume...

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Every productivity article I’ve ever read, whether it’s geared toward content marketers or not, says to eat the frog first. Knock out the toughest thing on your to-do list before 9 a.m., and the rest of the day will feel like a treat.

I resist this advice.

I start my days reading. Part of the...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

I visited the small city of Sofia, Bulgaria in August. It was the first city on this journey that didn’t immediately charm me.

Well, I take that back.

Immediately after...

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The holidays are a time for celebrating, and today we’re doing just that. Metis was recently named to the 2018 Chief Marketer 200 list.

This award, which Chief Marketer notes as the first and only comprehensive editorial list, honors the best non-advertising agencies in the U.S. The CM200 features...

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I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of the table, it can be an opportunity to pick up some new sales tactics – or it can be a...

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Our remote working and flextime benefit is one of my favorites. Being a new mom (to a chocolate Lab), it is very easy for me to care for him properly while working from home. We’re able to take long walks at lunch, have belly rubs on breaks and get extra treats throughout the day. 

But seriously,...

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By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.

Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

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