Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.

Vero has been around since 2015, though it...

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It used to be that dog-friendly offices and unlimited snacks were the premier perks the tech workforce wanted. No more. Remote work is moving into the top spot. Check out Built In Boston’s recent article, “Want to work from home? At these 5 tech companies, you can.”

Interested in more technology...

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The first time I spoke to Caroline, I walked away talking about how she had the three magic E’s you want to see in any new hire: energy, experience and enthusiasm. By the time she joined Metis – shortly after that conversation – Caroline had become a great proof point for our remote-friendly culture

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of the social media trade in my professional life instead of in my...

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Pillo Health, a Boston-based startup, is teaming up with Orbita within the companion robot market with a personalized healthcare robot that will remind you to take your medicine. The robot was created with AI algorithms to engage with patients and deliver personalized care, particularly for adults...

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In the world of marketing and public relations, there are certain brands that just get it. And, when those brands also happen to be brands to which you’re loyal to, it makes your PR heart sing with joy.

I like to fancy myself an early adopter of what I consider one of the savviest marketers in the...

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Working remotely is a real art – something we strive to perfect every single day. We implemented a remote working policy back in 2016. What comes to mind when you think about working from home? Maybe you imagine someone cozy on their couch, with their computer on their lap, watching TV. But, in...

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Want to know what’s in store for the future of Boston tech? Well, Built in Boston has you covered with this roundup of 5 Boston hardware companies transforming everything from furniture to robots. These companies, which are quickly gaining the attention of venture capitalists, showcase where Boston...

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If a project is assigned outside a project management system, did it really happen? According to Metis Communications’ founding partner Cathy Atkins, the answer to that question is a resounding “no.” In fact, “If it didn’t happen on Basecamp, it didn’t happen,” Cathy proclaimed during a Skype chat...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

Belgrade was one of the most-surprising stops on my Remote Year journey. I didn’t have any expectations for the city and didn’t know much about it besides news stories about...

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When we think of great leaders, many of the first people who come to mind are our clients. They’re led by innovative, driven and thoughtful leaders with a thing or two to teach about how to pilot a company to success.

Here are five best practices for today’s leaders to follow: 

Embody company...

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Spoiler alert: marketing content can help your sales team close deals. But, it’s all about strategy when it comes to providing your sales teams with the right content. So how is this done? And what types of content will help them?

It’s essential to first understand the importance of aligning the...

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