Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
Take this jargon quiz to determine if your press releases and other content marketing materials could use a de-clutter from overused (and often meaningless) words.
We’re all marketers. Perhaps we’re not all full-time marketers or that’s not what it says on our business cards, but if you’re in...Read More
If there’s one thing that is trending a lot in the data center space lately, it’s EVERYTHING-as-a-service. TechTarget’s SearchCloudComputing site defines XaaS (or everything as-a-service) as a general, collective term that refers to the vast number of products, tools and technologies that vendors...Read More
Your sales team has a hot lead. Awesome. Here’s the catch: This lead wants to know how your other customers have benefitted from using your company. Here’s where case studies come in.
We can never emphasize this enough: Case studies are an indispensable resource. A successful customer case study...Read More
Becoming a public speaker can set you up as an industry leader or get you in contact with executives who can help you further your business and build your network. While public speaking is certainly advantageous, you cannot become a successful speaker overnight. Consider implementing these tech PR...Read More
It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting...Read More
At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech PR founders and leaders.
How you design your survey...Read More
Did you just close a funding round? Did you make a key new hire, who’s going to propel your company as you scale? Did you just land a household name as a customer?
If any of these are the case, you’ve likely already written up a press release. You’re probably putting on the finishing touches as you...Read More
For those in tech marketing, TED talks are an invaluable resource when striving toward goals, whether you’re looking to turn leads into sales or devising an effective campaign to target your most sought-after customer base.
Conventional marketing efforts of the past now serve as quaint reminders...Read More
It’s easier than ever to connect across the world, which makes every business a global one. There are no longer restrictions on when you work or how you work, as we have the tools to work from the most remote corners of the world.
As you travel more, either personally, as a digital nomad or to...Read More
Marrakech is an amalgam of cultures, architecture and experiences. The historic medina is rich with Arab culture and seems almost unchanged by time, while the Gueliz...Read More
The other day, I had a friendly disagreement with a good friend who is a CMO of a B2B tech startup about building influence with his brand and where to reach an extremely narrow buyer persona. Our conversation made me realize that many CMOs and execs at B2B tech companies are also probably...Read More
I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off energy? A restaurant where occasional screaming is acceptable? Some kind of Disney attraction?
When I recently had the chance to escape for a few days without my kids, my “needs” changed...Read More
Do you remember our Startup Saturday post back in December, which highlighted Lyft’s partnership with NuTonomy? After a brief hiatus, the company has resumed testing autonomous vehicles on the streets of Boston. They’re back on the road – but the question still remains: Do consumers trust these...Read More