Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
If you’re in B2B marketing, you’re probably familiar with account-based marketing (ABM). The concept is simple: ABM shifts marketing and sales teams’ focus toward researching and targeting a specific account, instead of individual leads. Decision makers can close deals more rapidly by targeting...Read More
Last week, I checked my mail and found an envelope from my cable company (looking at you, Time Warner). I was immediately annoyed because I always choose paperless communication options. Why are they wasting paper on me? I opened the envelope to find a letter inviting me to choose Time Warner for...Read More
Wedding planning is essentially a series of decisions.
Fall or spring? White or ivory? Band or DJ? Buffet or plated dinner? Veil or no veil? Should we splurge on envelope liners? What color bow tie should our dog wear in the custom fondant cake topper?
Most of these are relatively inconsequential...Read More
Besides your sales team, your website is your company’s greatest sales tool. It’s the hub where you attract prospective buyers, educate and prime them for sales, and lead them through conversion. While this process won’t change anytime soon, marketers do need to shift attention to other channels to...Read More
Boston cybersecurity startup Pwnie Express was featured in the most recent episode of USA Networks’ “Mr. Robot.” Elliot, the show’s protagonist, uses Pwnie Express’ Pwn Phone to hack into the SIM card of an antagonist’s phone. The scene not only zooms in on the phone to show the Pwnie Express logo,...Read More
Socialites, you’ve come to the right place. Welcome to your one-stop shop for the biggest social news of the past month.
Now playing on LinkedIn: hashtags and improved search. Remember when you scheduled a LinkedIn post in Hootsuite or Buffer, later realizing it had an un-clickable hashtag? Thanks...Read More
Can you feel it?
Letters of intent are signed and players have been drafted. The marching bands are practicing formations. Bets have been made and fantasy teams compiled. Tom Brady is suspended (again). For months, our hearts and minds have been woefully deprived of America’s greatest treasure:...Read More
Trade shows are a whirlwind from preparation to execution. You apply for speaking opportunities, book your flights, plan your schedule, find out which of your contacts you’re likely to see and block time for meetings over coffees and dinners. When the convention actually rolls around, your activity...Read More
Clients. They are what every agency has in common. Our revenue and growth depends on the service we provide to them each day, and we are there for whatever they require. Right?
(Pause for mental pep talk here…)
So, therefore, we naturally need to be selective about choosing the right team...Read More
When you start working for a startup, you’re accepting that the company is likely headed for one of a few potential business outcomes – such as success, failure or mediocre status that eventually fades into obscurity. It’s almost nearly impossible to predict if a given early-stage organization will...Read More
For entrepreneurs and startups looking to reach and engage with large, targeted audiences, Medium can be a great place to start. It’s a community of readers and writers offering unique perspectives on ideas, both big and small. You can follow companies, individuals, collections, and publications,...Read More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...Read More
The only race I ever ran took me over the finish line of the Boston Marathon. It was April 2012, two days before elite runners from all over the world traveled the 26.2 miles from Hopkinton to Boston, up Heartbreak Hill and down Boylston Street while thousands cheered. On the Saturday before that...Read More