Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

 

Leonardo DiCaprio joined the advisory board of Boston-based Data Point Capital as a special advisor. Data Point Capital focuses on a combination of consumer internet and enterprise software companies and plans to tap into the star’s entertainment and social media influence and expertise. Mike...

Read More

If you told me I would be working in PR 10 years ago, I probably would’ve laughed in your face.

It’s nothing against the industry, really. Call it a case of teenage angst, or a desire for independence, but I really didn’t want to do what my mom did for a living.

Did I understand what my mom’s job...

Read More

When the clocks fell back last month, I was finally able to take a step back and start really processing my first summer of running two, very different businesses — Metis Communications, a Boston-based strategic marketing firm I co-founded more than 11 years ago, and Mojo’s, a Cape Cod restaurant...

Read More

I was formally trained as a middle-school educator - specifically, a science teacher. In the process of teaching, I learned some crucial lessons in marketing. I'm not sure how much time you have personally spent with 12-year olds, but let me tell you: they’re a tough crowd when you’re selling the...

Read More

You’re angry. You just went to a high-rated restaurant that has been the talk of the town. Your food was expensive, as expected. It tasted excellent, but you weren’t blown away. You walk out of there scratching your head. What could have been better? Then, BOOM, it hits you.

The service.

You...

Read More

 By the end of this year, NuTonomy plans to test autonomous cars in the streets of Boston to stay ahead of competitors such as BMW, Ford and Google. NuTonomy CEO Karl Iagnemma noted that while computers can program a car to follow the rules of the road, other human drivers might intervene, so the...

Read More

My grandmother was known for her eccentric fashion style; she also refused to get rid of anything. At any given time, you could find a flying saucer hat, a poodle skirt and a groovy pair of bellbottom jeans in her closet. She had a saying for staple items and accessories: “Don’t throw it away; it...

Read More

When I started working at Metis in 2013, I just missed the tail end of Kate Sena’s second co-op cycle with the company. It was immediately clear, however, how much the team missed her presence. Kate is as reliable, genuine and straightforward in client meetings and group brainstorms as she is...

Read More

I’ve worked with Metis Communications for almost three years – and I’ve lived in a farming community in southwest Georgia for all of them. To this day, it amazes me how similar some aspects of farming are to my job in PR.

Cotton is one of our main crops in the fall, and the “south Georgia snow” is...

Read More

I’m a ghostwriter.

I do plenty of other things as part of my job, but the core of my professional skill is the ability to take someone else’s ideas and point of view, and write them down in a way that people sort of, sometimes, seem to like. You might have read some of these words. They end up in...

Read More

When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone?

If the image in your head is grainy and out of focus, it’s time to develop target buyer personas...

Read More

How do you read?

You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...

Read More

Social media makes the world go round - or at least, it’s how news gets around the world these days. Most marketers recognize the importance of a solid social media brand campaign that regularly puts you in a consumer’s news feed, increases your visibility and brand recognition, and encourages...

Read More