Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...

The auto industry is the midst of disruption – electric cars, driverless technology and ride-hailing apps – and venture capitalists are obsessed with the possibilities. According to research firm CB Insights, venture funding for auto-tech startups topped $1 billion in 2016. Yesterday, ClearMotion,...

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It may not be new or particularly glamorous, but corporate blogging is still the bread and butter of content marketing. Blogs are—still—one of the most efficient ways for companies to communicate their missions, drive traffic and promote other assets.

According to Content Marketing Institute, 80...

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Months ago, I told the team at Metis I was – possibly, maybe, perhaps if the stars aligned – ready to revise my opinion on the exclamation point. As the person most likely to delete exclamation points around here, I saw this as a major concession.

I have never hidden my feelings about the laziest...

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Social media evolves at pace faster than most of us can keep. What’s the current favorite of those trendy millennials? What are the new platforms and which are dunzo? What’s worth your time for your marketing strategy? Is Google+ really still around?

These are a few of the trends we expect to see...

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Mistakes. We are trained that we should not make them frequently.

Emotions. We are told to never express them in the workplace.

Asking for help. We are instructed to figure out how to get it done (in most situations).

 Why? 

If those things are displayed in certain ways, we are said to be too...

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As a new dog owner, fending off my puppy’s nips and calming her barks has led to me scouring Google for training tips. In turning these insights into practice with Bailey, I’m reminded of advice I’ve heard for human teams – which has reminded me that good management advice can be applied in many...

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Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...

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For someone who spent a lot of her free time as a child writing (a sentence per page), illustrating (poorly, but nonetheless) and publishing (by sewing a cardboard cover around loose leaf papers), and for someone who later enjoyed writing countless journal entries as a teenager, a few fledgling...

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The first driverless car hit the streets of Boston this week without an issue. Cambridge-based autonomous vehicle technology startup NuTonomy Inc. launched the pilot program, using a car guided by artificial intelligence software and supported with cameras and sensors to detect nearby objects. Karl...

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The first time I pitched a tech story, Cathy was sitting next to me. It was 1998, and I remember wanting to impress her. I also remember not easily adapting to the whole pick-up-the-phone-and-don’t-flinch-if-reporters-yell-at-you-ness of the job, but Cathy – who trained me – said I could do it. 
 
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The majority of marketers have made content marketing a pillar of their marketing strategies, and for good reason. Brands can point to strong ROI after building their content strategies and many have been able to keep growing audiences engaged.

If you couldn’t sense it, there’s a “but” coming.

...

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Company culture can make or break a good team: beyond turnover rates and daily experiences at work, culture can boost team productivity or toss it right out the window. It reflects a company’s values, goals and structure, and plays a huge role in not only how work is done, but the quality of that...

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My immediate family is small, but my extended family is huge. Each year, my holiday season becomes a balancing act as I make time to celebrate with different branches of relatives, might-as-well-be relatives and friends-that-turned-into family. The process always makes me happy, as it reminds me of...

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