Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
As digital news and social networks speed up the pace of modern media, the news cycle has become faster than ever before. Competition is stiff, and the stakes are high as everyone vies for a coveted place in the ever-shifting spotlight. When it comes to PR, you can’t just “spray and pray,” relying...Read More
Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...Read More
For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...Read More
PR and marketing agencies are great places to learn a lot about your craft – quickly. The work can be intense. If you’re serious about client service (and we are), your goal is to make every client feel like your favorite client – and your only client. If they have an emergency, it’s your...Read More
Two Boston powerhouse technology companies, HubSpot and Brightcove, are teaming up to partner on video analytics. Video analytics from Brightcove, which delivers internet video for big brands and media companies, is now available within HubSpot’s software to help organize content marketing efforts....Read More
Pizza. Beer. Wine. Super smart marketers. Beautiful Downtown Crossing, Boston. These are the ingredients for a great Wednesday night, and you’re invited.
On March 8th from 6:30 to 8 p.m., we’re hosting a panel of marketers to talk about how to create a successful marketing team, regardless of your...Read More
When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...Read More
To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive corporations and politicians, not emerging businesses and startups – right?
Wrong. An unexpected issue can...Read More
MassRobotics, a robotics facility for startups, located at 12 Channel Street in Boston’s Seaport Innovation District, opened this week. According to the official statement from the nonprofit, MassRobotics’ facility includes labs and expensive equipment that startups need for testing and...Read More
It’s true. I’m a native New Yorker living in Boston. As a teenager applying to colleges, I knew Boston was the perfect place for me. It provided the city feel I was looking for, while feeling smaller and friendlier than Manhattan. Plus, Northeastern University offered the co-op program, giving...Read More
It doesn’t matter if you’re a co-worker, a client or a reporter – when you meet Kelly, one of the first things you notice is her Southern accent. Kelly is based in southwest Georgia, where she lives in a farming community, kicks ass for her PR clients, and loves to defy and embrace perceptions of...Read More
Staying warm. It’s what’s on everyone’s mind this time of year. While we’ve already shared some of our favorite Boston bars and coffee shops, when you’re dealing with frigid temperatures, what you really need is a fireplace. Luckily, Boston is home to lots of cozy bars, cafes, hotels and...Read More