It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting...

All Posts by Rebecca Joyner

I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off energy? A restaurant where occasional screaming is acceptable? Some kind of Disney attraction?

When I recently had the chance to escape for a few days without my kids, my “needs” changed...

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The first time I spoke to Caroline, I walked away talking about how she had the three magic E’s you want to see in any new hire: energy, experience and enthusiasm. By the time she joined Metis – shortly after that conversation – Caroline had become a great proof point for our remote-friendly culture

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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I was in a meeting with a prospective client recently, one of those gatherings where you say all the right things, you share expertise freely and you convey creative ideas, but something intangible feels a bit…off. We weren’t feeling the chemistry – that thing beyond meaningful, measurable results...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Periodically, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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Every productivity article I’ve ever read, whether it’s geared toward content marketers or not, says to eat the frog first. Knock out the toughest thing on your to-do list before 9 a.m., and the rest of the day will feel like a treat.

I resist this advice.

I start my days reading. Part of the...

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Last fall, an email from ChickTech landed in my inbox. It included a mention of a program called “LeadBoston.” I hadn’t heard of it, but I was on the lookout for leadership development opportunities, so I clicked the link.

That click has led to quite the year.

If you haven’t heard of it either, ...

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If thought leadership is on your list of priorities, you’re living in the right time. Never before have individuals (and the companies they represent) had easier, more open access to broad audiences. 

Given the right mix of content strategy, creation and distribution, you can share your message...

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My daughter had been away at camp for two weeks when her counselor called with an update.

“Yes, she’s made lots of friends,” the counselor said, and, “No, the dining hall didn’t get hit by lightning – I don’t know why she wrote home and said THAT.” 

I know why – payback for our letters claiming the...

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You know that magic that happens when you connect with awesome people? We think it’s everything, and we love talking with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

Read More

You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

Read More