Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?

Once you’ve made that decision, the real work...

All Posts by Rachel Sullivan

Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics. 

I understand the appeal - it’s like conquering the...

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There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.

Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any...

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Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted...

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In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job here at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...

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We started 2019 off with a bang (as you should aim for every New Year), learning Metis was named to the Chief Marketer 200 for the third(!) year in a row.

We believe in the work we produce for our clients and seeing their success is what drives us every day. If we’re being honest, though, being...

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CMI’s Content Marketing World 2018 brought together the best of the best from the content world: marketers, strategists, data scientists, writers, Hollywood stars, you name it. The diversity of roles amongst attendees and speakers is a sign of how mature the industry has become. It’s been years...

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Constellation Research predicts businesses will spend more than $100 billion per year on AI technologies by 2025 – a drastic increase from the $2 billion spent in 2015.

Marketing will contribute to this growth, as AI brings immense value to marketing and advertising teams from profile building,...

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Is your blog working as hard as it can for you? It should go without saying that the first component of a successful company blog is quality content. If your words aren’t interesting, insightful or helpful to your readers, it’s unlikely you’ll ever build a following.

But let’s say you have that...

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At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech PR founders and leaders.

How you design your survey...

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For those in tech marketing, TED talks are an invaluable resource when striving toward goals, whether you’re looking to turn leads into sales or devising an effective campaign to target your most sought-after customer base. 

Conventional marketing efforts of the past now serve as quaint reminders...

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It’s easier than ever to connect across the world, which makes every business a global one. There are no longer restrictions on when you work or how you work, as we have the tools to work from the most remote corners of the world.

As you travel more, either personally, as a digital nomad or to...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

Marrakech is an amalgam of cultures, architecture and experiences. The historic medina is rich with Arab culture and seems almost unchanged by time, while the Gueliz...

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It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.

Vero has been around since 2015, though it...

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