CMI’s Content Marketing World 2018 brought together the best of the best from the content world: marketers, strategists, data scientists, writers, Hollywood stars, you name it. The diversity of roles amongst attendees and speakers is a sign of how mature the industry has become. It’s been years...

All Posts by Rachel Sullivan

Constellation Research predicts businesses will spend more than $100 billion per year on AI technologies by 2025 – a drastic increase from the $2 billion spent in 2015.

Marketing will contribute to this growth, as AI brings immense value to marketing and advertising teams from profile building,...

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Is your blog working as hard as it can for you? It should go without saying that the first component of a successful company blog is quality content. If your words aren’t interesting, insightful or helpful to your readers, it’s unlikely you’ll ever build a following.

But let’s say you have that...

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At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech PR founders and leaders.

How you design your survey...

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For those in tech marketing, TED talks are an invaluable resource when striving toward goals, whether you’re looking to turn leads into sales or devising an effective campaign to target your most sought-after customer base. 

Conventional marketing efforts of the past now serve as quaint reminders...

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It’s easier than ever to connect across the world, which makes every business a global one. There are no longer restrictions on when you work or how you work, as we have the tools to work from the most remote corners of the world.

As you travel more, either personally, as a digital nomad or to...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

Marrakech is an amalgam of cultures, architecture and experiences. The historic medina is rich with Arab culture and seems almost unchanged by time, while the Gueliz...

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It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.

Vero has been around since 2015, though it...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

Belgrade was one of the most-surprising stops on my Remote Year journey. I didn’t have any expectations for the city and didn’t know much about it besides news stories about...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

I visited the small city of Sofia, Bulgaria in August. It was the first city on this journey that didn’t immediately charm me.

Well, I take that back.

Immediately after...

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I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of the table, it can be an opportunity to pick up some new sales tactics – or it can be a...

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It’s easy to look at Medium, with its minimal and gorgeous layout, and decide to move your corporate blog to its platform. After all, it’s easier than hosting your own blog with Wordpress or another CMS. 

But is it right for your company?

Note: in speaking about Medium, this post is referring to...

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Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again.

One way to make email work for you to engage and qualify...

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