If you play a word association game with 10 people and say, “Public relations. Go,” you’ll probably be hit with 10 different responses and perceptions. The craft of PR has changed drastically since its beginnings under Edward Bernays in the early 1900s. In the age of the Internet, your PR efforts...

All Posts by Primary Design

By David A. Frankel, managing partner, SLINGSTONE Group

Here is a fun challenge for you to try at your next executive roundtable, company social function, or weekly marketing meeting.  Ask everyone in attendance the following: In one succinct sentence, can you tell me why our company exists? What...

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By: The Metis marketing practice Amazon is a true e-commerce giant that permeates online shoppers’ lives through its online storefront, which sells just about everything, produces original television shows, delivers food through AmazonFresh and manages its own delivery carrier fleet. Now, it’s...

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By: Rebecca

It's easy to fall for promises of easiness. There's a reason why people respond to tantalizing headlines about easy ways to lose 10 pounds, easy ways to pay off big debts, easy ways to sell an idea to investors. We all want difficult things to be easy.

Companies that are purely focused...

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By: Jessie Image credit PR is an engine, and we pros do what we can to keep it running smoothly. Doing that requires that we stay on top of our industry. Here are some of the blogs, articles and news briefs that caught our notice during the past week.

  1. 1. Clear, concise writing is key to...
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Ali Keppler is a Washington D.C. native, who left her heart in South America and and many pairs of shoes in California. In Boston, she's enjoying New England seafood, waterside runs, diehard sports fans who can match her competitive spirit, and life at Metis. Learn more about her take on PR in this...

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By: Megan Indiegogo co-founder Danae Ringelmann at LeWeb12 Conference in Paris. (Image credit) Almost one year after the JOBS Act called for regulations regarding crowdfunding and investors, the Securities and Exchange Commission (SEC) has passed preliminary rules about equity crowdfunding. The...

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By: Elizabeth I have written before about my roommate, an editorial assistant for a major magazine. I often pick her brain to learn more about what works and what doesn't when it comes to PR people calling with a pitch. The other day, over our customary post-work glass of wine, she was the one to...

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By: Rebecca If there is another industry shifting as much as the one that sits at the crossroads of PR, marketing, advertising and journalism, I don't know what it is. It seems that right now, every professional who deals in any kind of content is bumping up against her peers in industries that...

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By: Rachel Have you ever thought about how a PR campaign ties to running a marathon? Neither had I, that is, until recently when I ran the Chicago Marathon and had hours of time to think about anything beyond “how many more miles to go?” Here's a mile-by-mile snapshot of how a marathon training...

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By: Megan Social media engagement can communicate your brand's personality and boost interactions with customers and prospects. Instagram, Vine and newcomer MixBit are three mobile, social platforms that allow consumers and brands to interact through video, and the Metis team decided to experiment...

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By: Elizabeth Twitter is a great network for business, networking and education. It's also great for entertainment – if you know who to follow, that is. We compiled a list of our favorite Twitter accounts to browse when we need a good laugh. For the techie: @BoredElonMusk This parody of the Tesla...

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One of our favorites, Uber

1. CNN

We're always on the go, so our team has tried many different apps to stay attuned to news stories, collaborate with each other and clients, and even get to work on time. My favorite? I turn to CNN's app because as a PR professional, much of my day revolves around...

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By: Erin Last week, BostInno and New England Venture Capital Association hosted Boston mayoral hopefuls Marty Walsh and John Connolly at District Hall, the new “center of innovation” in Boston's Seaport. Fielding questions from the audience via Twitter, Stephen Kraus of Bessemer Venture Partners...

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