You clicked, didn’t you? 

And yet, you could also argue that you’re sick of marketing predictions pieces, especially ones that claim to be earth-shattering, but are actually obvious. Starting in November, you see them, read them, then… start deleting them. You then become more selective by only...

All Posts by Melissa Cohen

As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...

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Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...

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Whether you’re a business owner, entrepreneur, manager or employee, you’ve probably heard some of the following statements: 

  1. What if I get my certification in X? It can help my career and also help us sell that service or product we’re working on.
  2. What if we change the way we collaborate? It will...
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Mistakes. We are trained that we should not make them frequently.

Emotions. We are told to never express them in the workplace.

Asking for help. We are instructed to figure out how to get it done (in most situations).

 Why? 

If those things are displayed in certain ways, we are said to be too...

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You’re angry. You just went to a high-rated restaurant that has been the talk of the town. Your food was expensive, as expected. It tasted excellent, but you weren’t blown away. You walk out of there scratching your head. What could have been better? Then, BOOM, it hits you.

The service.

You...

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I love Shark Tank.

There’s something exciting about watching entrepreneurs go big or go home to secure funding for their inventions and companies.

If you’re unfamiliar with the show, the premise is simple. Entrepreneurs walk into a room (the proverbial tank) and pitch their companies and ideas to a...

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Clients. They are what every agency has in common. Our revenue and growth depends on the service we provide to them each day, and we are there for whatever they require. Right?

(Pause for mental pep talk here…)

Right.

So, therefore, we naturally need to be selective about choosing the right team...

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What are the best practices for communicating when managing up? It’s a phrase that when you say it again and again, your mind bounces back and forth through a few different scenarios depending on your persona. For instance, person No. 1 may think, “Why do I need to think about this? It’s pretty...

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The KISS principle states that most systems work best if they are kept simple rather than made complicated. Therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided. If you’re part of the management team at a small company, this should be your motto when...

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Employee retention. Those are two words that you hear often if you’re in a management position at a PR and marketing agency. It’s no secret that the agency world is primarily known for being a revolving door. Keeping key employees is easier for some than others, but it’s not always about creating a...

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Data center and virtualization PR has been one of the most long-standing, thriving practices at Metis, and this month we welcomed a new client into our data center portfolio. Virtual Instruments delivers the industry’s only real-time infrastructure performance management solution. The company’s...

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Dave Raffo is a senior news director at Tech Target and a veteran of VMworld reporting. Below, he shares his thoughts on what qualifies as news when it comes to the show, how he prefers to take vendor briefings and what he’s looking forward to most when he steps into the Moscone Center at the end...

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Responsible startup founders are understandably protective of their resources. With the burn rate always in mind, entrepreneurs have to carefully pick and choose which needs to support over the short term, which ones to green light indefinitely, and which ones to decline altogether. Unfortunately,...

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